Job Specifications
Description:
Overview
We are seeking a Marketing Architect to design and integrate enterprise-level marketing, web, and customer experience technologies across cloud and on-prem platforms. This role bridges marketing, technology, and architecture ensuring seamless digital experiences from pre-login through post-login journeys while driving data integration, personalization, and compliance.
Key Responsibilities
Web Applications & Integrations
Lead design and integration of pre-login web functionality (e.g., web forms, ID card, cost estimator, Find a Dentist) with cloud infrastructure and APIs.
Partner with development teams to ensure AEM content management integrates effectively with cloud-hosted web applications.
Oversee video integration and streaming capabilities across marketing and customer-facing sites.
Consent, Compliance & Data Governance
Implement and enforce Consent Management solutions ensuring data privacy, user preference management, and regulatory compliance (GDPR, CCPA, HIPAA as applicable).
Validate consent flows across all digital touchpoints and coordinate with Legal and Compliance teams to ensure consistent enforcement.
Analytics & Personalization
Design and maintain web analytics integrations across both pre- and post-login experiences.
Enable data sharing between analytics platforms and third-party advertising and marketing systems in alignment with consent policies.
Architect and implement personalization frameworks using Adobe Target to deliver tailored experiences.
Marketing Technology & Automation
Integrate Adobe Workfront with AEM Assets for efficient creative and content workflows.
Collaborate with CRM and marketing teams to enable marketing automation and unified Customer 360 views within Salesforce Marketing Cloud / CRM ecosystems.
Oversee URL management and DNS resolution for marketing campaigns (e.g., SiteDetour, Apache Reverse Proxy, GoDaddy).
Future Initiatives
Evaluate and implement eSignature solutions to support digital marketing and customer engagement workflows.
Qualifications
Bachelors degree in Computer Science, Information Systems, Marketing Technology, or related field.
8+ years of experience in digital marketing technology architecture or martech solution design.
Hands-on experience with:
Adobe Experience Cloud (AEM, Target, Workfront)
Salesforce Marketing Cloud / CRM
Consent Management Platforms (e.g., OneTrust, TrustArc)
Web analytics tools (Adobe Analytics, Google Analytics 4)
Cloud platforms (AWS, Azure, GCP)
Strong understanding of web architecture, REST APIs, and cloud-native integrations.
Experience with data governance, privacy compliance, and customer identity management.
Excellent communication skills and ability to translate business needs into scalable technical solutions.
Preferred Skills
Experience working in regulated industries such as Insurance, Healthcare, or Financial Services.
Familiarity with DNS management, reverse proxy configuration, and security frameworks for digital marketing platforms.
Knowledge of eSignature platforms (e.g., DocuSign, Adobe Sign).
About the Company
ideaHelix is a Silicon Valley-based, Salesforce consulting partner and tools developer delivering proven best practices refined through hundreds of successful projects. Specializing in Revenue Cloud, Salesforce Industries, and emerging Agentforce and AI capabilities, we enable industry-focused customers to optimize, evolve and future-proof their Salesforce deployments.
IdeaHelix customers rely on our sophisticated tools, deep Salesforce alignment and certified global team to identify and eliminate inefficiencies, simplify ...
Know more