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Product Marketing Manager - GTM Launches - Consumer Hardware

Product Marketing Manager - GTM Launches - Consumer Hardware

Remote

London, United kingdom

£ 125,000 /year

Freelance

05-01-2026

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Skills

Go Product Management Sales Marketing

Job Specifications

A global consumer technology company is preparing to launch its wearables portfolio into new international markets.

This role is for a senior Product Marketing Manager who has already led international consumer hardware launches and wants full ownership of go-to-market execution - not just strategy decks.

You'll sit at the centre of product, operations, marketing and regional teams, ensuring launches are ready, risks are managed, and markets perform post-launch.

This is not a brand marketing role, not ads, and not B2B SaaS.

The Offer:

£110,000 - £125,000 PAYE (inside IR35)
12-month contract, extension likely
Fully remote within the UK
UK right-to-work required (no sponsorship)

What you'll actually be doing

Owning international go-to-market execution for new market launches
Aligning product, ops, marketing, sales, legal and policy teams
Managing localisation, certifications, market nuance and launch risks
Unblocking issues quickly and presenting clear decision options
Tracking post-launch performance and improving results over time

What we're looking for

10+ years in Product Marketing or Product Management
Proven experience launching consumer hardware internationally
Strong execution mindset in complex, cross-functional environments
Comfortable working with data, metrics and ambiguity
Experience with wearables, AR/VR or consumer electronics is highly desirable.

Next Steps...

Apply for immediate consideration and more details.

About the Company

Welcome to Principle's LinkedIn profile page! We are a globally recognised, multi-award-winning recruitment agency specialising in partnering with MSPs and organisations to place contingent and permanent workers across various sectors, including Technology, Engineering, Media, Marketing, Operations, Legal, Finance, and HR in Ireland and the UK. At Principle, we are proud champions of Diversity, Equity, and Inclusion (DE&I) and are a diverse-owned recruitment agency certified as Women Owned by WEConnect International. Our c... Know more