Job Specifications
Company
Founded in 2017 by Nick Ajluni and Nick Guillen, TRUFF is a premier condiment brand known for its truffle-infused twists on hot sauce, pasta sauce, mayonnaise, truffle oil, and salt. Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF's line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram account known as "@sauce," TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, and Truffle Inspired cap. TRUFF initially launched and grew rapidly across direct-to-consumer, and has since then pivoted into retail and wholesale grocery, which serves as the primary growth channel for the business today. With an ever-growing omnichannel presence across conventional grocery, natural grocery, club, mass, and eCommerce, the brand is distributed in 20K+ doors across the US with a strong, loyal customer base. TRUFF received investment from SKKY Partners, a leading consumer PE firm in 2023. The brand is poised for continued rapid growth, seeking to become a household name nationwide.
SKKY Partners
SKKY Partners is a next-generation private equity firm that aims to partner with high-quality, growing companies focused on consumer products and services. Their goal is to leverage the complementary expertise of the team to back great brands that deliver outstanding products and services, drive emotional connectivity and meet the needs of the modern consumer.
Job Summary:
The Account Manager will serve as a strategic partner to TRUFF's independent retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. This role will lead account planning, promotional execution, and trade spend management, ensuring that TRUFF's strategies are executed effectively at retail. The Account Manager will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across the Independent Grocery/MULO/Natural Channel. This includes strategically developing, planning, tracking, and measuring progress against company objectives and KPIs in a fast-paced, high-growth CPG environment.
This position reports to the Chief Customer Officer.
Key Responsibilities
Planning
Build annual account plans (revenue, distribution, promo targets) aligned to growth goals for small independent accounts
Forecast volume, promo lift, and trade needs with accuracy
Define KPIs and tracking to drive execution
Account Operations & Activation
Own day-to-day customer relationships and sell-in (new items, packaging, innovation)
Develops and maintains strategic long-term, value crafting relationships with customers to accomplish organic growth and long-term company objectives.
Execute promo calendars and in-store activation with Marketing/Trade
Coordinate cross functionally to meet customer deadlines
Use syndicated/retailer insights and category trends to inform plans
Growth & Partnerships
Expand distribution, win secondary placements, and drive incremental volume
National and Distributor Trade Show management and execution
Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events
Lead broker partner relationships to maximize results
Sales & Trade Management
Manage trade budgets for ROI; track deductions, promo efficiency, and sales
Analyzes market potential, problems, and opportunities for attention and outlines action plans for their attainments.
Forecasts sales and promotions for specific accounts on existing and new products on a monthly basis.
Risk & Compliance
Anticipate forecast/relationship risks; propose mitigations
Ensure compliance with customer terms, contracts, and promo guidelines
Monitor execution across supply chain/retail and resolve issues fast
Requirements
2-4 years of progressive sales experience in CPG, ideally within Food & Beverage, managing regional grocery/natural channel accounts
Strong understanding of retail customer dynamics, promotional strategy, and trade spend management
Experience working with and managing brokers, and direct retailers (small and large)
Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals
Experience managing customer-specific P&L and delivering against ambitious revenue targets
Possess excellent interpersonal, listening, verbal, presentation, attention to detail and written communication skills
Ability to organize and manage time efficiently and effectively.
Self-starter who thrives in a multi-tasking role.
Working effectively within the organization to accomplish the mission, understand the values and vision, and integrate into all functional areas of the business.
Willingness t
About the Company
Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Inst...
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