Job Specifications
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
JOB PURPOSE
The CRM Specialist supports the Regional CRM & Client Development Director in developing and executing CRM programs and clienteling initiatives to increase loyalty, engagement and spend across Prada and Miu Miu clients. The role transforms client data into actionable insights to support commercial performance and long-term client value.
KEY RESPONSIBILITIES
Client Intelligence & Data Insights
Deliver CRM analyses and client insights to support acquisition, retention, reactivation and VIC strategies.
Analyze client behavior, purchasing patterns and engagement to identify growth opportunities.
Produce recurring and ad-hoc reports, business reviews and KPI dashboards (sell-out, retention, clienteling, data quality).
Translate complex data into clear insights and business recommendations for regional and HQ teams.
Clienteling & Digital Tools
Design and deploy data-driven clienteling initiatives with clear targets and performance KPIs.
Define client segmentation and target lists to support store appointments, revenues and loyalty.
Support boutiques in the adoption and optimal use of CRM and clienteling tools.
Partner with HQ teams to enhance CRM and clienteling platforms through user feedback and insights.
Client Development & Events
Identify High Potential and VIC clients and support personalized cultivation strategies.
Support Events & VIC teams on targeting, attendance tracking and post-event analysis.
Track performance and ROI of loyalty, gifting and client development initiatives.
Client-Centric Culture & Data Mindset
Act as a CRM ambassador, promoting a client-centric and data-driven approach.
Support stores on CRM KPIs, data quality, contact ability and best practices.
Monitor CRM data quality and usage of digital retail tools.
KNOWLEDGE & SKILLS
Analytical & Technical
Strong analytical mindset with advanced Excel skills; SQL and data visualization tools (Power BI, Tableau) are a plus.
Experience with CRM systems (Salesforce, Cegid, SAP or equivalent) and clienteling tools.
Solid understanding of customer segmentation, lifecycle management and retention metrics.
Business & CRM Expertise
Strong interest in CRM, client intelligence and client development, ideally in luxury or premium retail.
Ability to translate data insights into actionable commercial recommendations.
Soft Skills
Structured, detail-oriented and accountable, with strong communication skills.
Curious, proactive and comfortable working cross-functionally in a fast-paced luxury environment.
Education
Bachelor’s or Master’s degree in Business, Marketing, Data Analytics or related field.
First experience in CRM, data analysis or client intelligence; luxury or premium retail experience is a plus.
Soft Skills
Structured, detail-oriented and accountable, with strong communication skills.
Curious, proactive and comfortable working cross-functionally in a fast-paced luxury environment.
Education
Bachelor’s or Master’s degree in Business, Marketing, Data Analytics or related field.
First experience in CRM, data analysis or client intelligence; luxury or premium retail experience is a plus.
About the Company
Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. The Prada brand is part of Prada Group, a global leader in the luxury goods industry, which owns the Miu Miu, Church's and Car Shoe brands as well, and produces and distributes luxury leather...
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