Job Specifications
The Senior Content Marketing Specialist is responsible for supporting and executing marketing and communications initiatives that enhance the organization’s visibility, brand awareness, and lead nurture/generation efforts. This role involves content development, campaign creation, development of digital assets, event promotion, collaboration with internal teams, partners (for co-marketing) and vendors, and reporting on marketing materials & campaigns effectiveness (with digital marketing manager). Overall, this role will contribute to shaping strategic marketing communication planning and ensure cohesive and compelling messaging across channels at Alimentiv.
Responsibilities
The role will require a combination of the following:
Marketing Communications & Content Creation (40%)
Support the content development (creatives concepts, messaging and content) of integrated marketing campaigns across digital and print channels
Project management of all marketing communications from development to measurement of success of all assets: interviews with key subject matter, editing, review, approval and archival
Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social medias and other assets needed
Work with different key stakeholders and business line to lead development, creative direction and execution of campaigns and marketing assets – as needed
Track the development of GTM marketing assets to support expansion commercial strategies
Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations
Develop concepts and storyboards for videos and interviews and recommend new digital assets
Develop a social media calendar and write all social media posts for LinkedIn, X and other social media channels. Recommend social media content strategy and assess impact with digital marketing manager
Digital Strategy & Demand Generation Content (30%)
Maintain content and collaborate with internal stakeholders’ and business lines to create and update website content
Write copy for lead generation campaigns (marketing automation) and outreach campaigns with Inside Sales
Assist with lead generation initiatives in collaboration with the Digital Marketing Manager and Inside Sales to develop appropriate gated content
Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines
Manage the optimization of content for SEO with digital marketing manager
Event Promotional Campaigns (20%)
Develop promotional content and advertising plans for all conferences and activities
Manage a calendar of promotional events: webinars, road shows, special events (open-houses, ATRC) and promotion
Liaise with external event organizers and vendors to develop impactful media promotion at events
Operations & Administration (10%)
Track campaign marketing expenses and maintain documentation for budget reporting
Manage content project management dashboards
Evaluate and recommend new vendors/agencies (content writing, graphic design, video, photos)
Maintain with graphic designer an inventory of marketing materials/collateral
Build and maintain an organized spreadsheet/database of communications material archives and copy text
Route materials through different review processes and record approval
Note this role may require occasional travel to London or EU offices, occasional conference travel may also be required (:10% travel requirement)
Qualifications
Essential:
4-6 years' minimum of related experience in a marketing/communications role, Certificate/diploma/Bachelor's in related field
Strong communication skills, exceptional attention to detail, and skilled at working with highly technical and scientific content
Experience working with one or more of the following industries: Clinical Research, Contract Research Organization, Pharmaceutical, Life Sciences, or related
B2B marketing experience required
Preference given to candidates:
Global experience in a contract research organization (CRO), working with clinical trials content
EST-time zone preferred due to nature of work
Marketing automation experience (Hubspot, etc.)
Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn, etc
Project Management of campaigns - Monday.com, Asana, Smartsheet, or related
Demonstrated experience in dashboarding, metrics, and analytics
Experience providing a consultative approach to stakeholders on messaging and method of delivery
PHISHING SCAM WARNING: Alimentiv is aware of the continued increase of phishing scams, leveraging various methods of attack via email, text, voice and social media. Please note that Alimentiv only uses company email addresses, which contain “@alimentiv.com”, to communicate with candidates via email. If you are contacted by someone about an open job at Alimentiv, please verify the domain of the sender’s email
About the Company
Industry-leading specialty GI contract research organization (CRO) transforming clinical trial outcomes and accelerating the development of life-changing therapies. We bring together deep GI expertise, advanced medical imaging solutions, clinical operation excellence and cutting-edge precision medicine/laboratory services.
With a global network of 5,000+ sites in >60 countries and growing, we expedite study activation and maximize patient enrollment, ensuring efficient and impactful clinical trials. Trusted by pharmaceutica...
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