Skills

Communication Adaptability Sales Research Social Media Content Creation Community Management SEO Marketing Analytics Digital Marketing

Job Specifications

Company Description

Exponet Canada Inc. is an authorized distributor of air and furnace filters for a variety of brands including AirPurete, Aprilaire, Camfil, Generalaire, Honeywell, Lennox, and more. We provide high-quality clean air products for commercial, industrial, and residential markets, including pleated filters, bag filters, box filters, HEPA filters, and panel filters. Our commitment to customer convenience is reflected in our free shipping service across Canada, offering better quality products at lower prices delivered directly to our customers.

Role Description

The Product and Marketing Specialist is responsible for the full lifecycle of our product portfolio. This role bridges the gap between product development, digital marketing, and customer experience. You will be the internal expert on our competitive landscape, the driver of our marketplace presence, and the voice of our brand across digital platforms.

Key Responsibilities

Product Strategy & Lifecycle Management

Launch & Growth: Identify new product opportunities and collaborate with stakeholders to lead successful launches from conception to fruition.
Profitability Tracking: Monitor sales performance and profitability metrics, providing data-driven recommendations for product improvements.

Market Intelligence & Pricing

Competitive Analysis: Conduct deep-dive research into competitor products and pricing strategies, preparing comprehensive reports for executive management.
Market Trends: Analyze industry shifts to ensure our pricing remains competitive while maximizing ROI.

Multi-Channel Marketing & Brand Awareness

Campaign Management: Execute strategic marketing initiatives and advertising campaigns across social media and search platforms.
Content Creation: Research and publish engaging blog articles, social media content, and marketing collaterals.
SEO & Analytics: Perform keyword research, monitor web analytics, and optimize web pages to increase discoverability and organic traffic.

Marketplace & Digital Excellence

Listing Optimization: Manage and optimize product listings to ensure brand consistency and high conversion.
UX/UI Oversight: Monitor the "look and feel" of our marketplace presence to enhance the customer journey.

Customer Engagement & Retention

Community Management: Engage with customers via phone and online platforms to ensure high satisfaction and retention.
Reputation Management: Monitor and address customer reviews, turning feedback into actionable product insights.

Required Skills & Qualifications

Analytical Mindset: Proven ability to calculate ROI and interpret complex web analytics.
Technical Proficiency: Experience with SEO tools, marketplace backend systems, and ad managers.
Communication: Exceptional writing skills for blogging and content creation, with a professional phone manner for customer relations.
Adaptability: Comfortable handling "other administrative tasks" as needed in a fast-paced environment.

About the Company

Exponet Canada Inc. is an authorized distributor of air/furnace filters for various brands and manufacturers, including AirPurete, Aprilaire, Camfil, Generalaire, Honeywell, Lennox and others . We provide clean air products for commercial, industrial and residential markets. Our products include pleated filters, bag filters, box fitlers, hepa filters and panel filters. We provide free shipping across Canada. Why shop for furnace filters at the store when we can deliver the furnace filters to you? Better quality, lower price ... Know more