Job Specifications
Marketing & Growth Strategist
A chance to help build a world-class consultancy—not optimise someone else’s funnel.
Branding by Garden Ltd
London / Hybrid
Full-time, Permanent
Salary & Incentives
• £40,000 - £50,000 basic salary
• 5% commission on all new client projects personally originated
• 2% commission on all subsequent sub-projects generated from those clients within the first year
• Performance-linked progression as the agency scales toward £3m turnover and 25% profitability
Overview of the Role
Garden is a research-led, globally active branding consultancy working with ambitious founders, international groups, and culturally significant brands. We design brand ecosystems—strategy, identity, packaging, retail, digital and experience—built to scale and endure.
We are now seeking a Marketing & Growth Strategist to play a pivotal role in our next phase of growth.
This is a senior, commercially focused role spanning these core areas:
1. Driving Garden’s growth through new business, partnerships and market presence
2. Supporting and shaping client growth strategies, ensuring Garden is seen as a long-term strategic partner
3. Self starting, home working, with KPI’s
You will be instrumental in helping Garden scale to £3m turnover, improving profitability, and building a robust, high-quality pipeline—without compromising the intelligence, craft or culture that defines the studio.
New Business & Growth
You will own and lead Garden’s growth agenda.
• Identify, target and secure new business aligned with Garden’s positioning and growth strategy
• Conduct structured research to identify priority brands, sectors, founders and decision-makers
• Develop and refine Garden’s value proposition, messaging and points of differentiation
• Plan and execute a considered content, outreach and engagement strategy in collaboration with the studio
• Manage and qualify inbound enquiries, nurturing prospects alongside the Partners
• Independently secure new client projects up to £100k; collaborate with Partners on opportunities above this level
• Contribute to and help lead compelling new business pitches focused on long-term partnerships, not short-term wins
• Build and deliver a go-to-market strategy that supports a £3m revenue pipeline
Leadership & Agency Impact
You will help set the tone for how Garden works.
• Identify client challenges where Garden can add meaningful strategic value
• Contribute to agency-wide growth planning and future positioning
• Actively support and strengthen Garden’s culture
Purpose of the Role
Your key objectives are to:
• Drive measurable revenue growth through new business and account expansion
• Strengthen Garden’s market presence and reputation
• Play a meaningful role in shaping the future of Garden
Potential & Progression
This is a genuinely influential role with clear progression as Garden grows. As turnover and profitability increase, there is scope for expanded responsibility, leadership, and enhanced reward.
We are looking for someone who wants to build something, not simply manage it.
Skills & Experience
You will demonstrate:
• Strong experience in marketing strategy and new business development
• A proven ability to win, grow and retain high-value client relationships
• Commercial awareness and confidence discussing fees, scope and value
• Strategic thinking combined with practical delivery
• Leadership presence, emotional intelligence and clarity of communication
• A genuine interest in brands, culture and long-term value creation
• An ability to build Gardens reputation via exposure of our work, building reputation and exposure via internal PR (awards, talks, opinion etc from the leadership team)
• Ability to build an effective pitch list potential
• Ability to create sector targeted campaigns (assets supplied by team) with budget allocated for media spend.
Why Garden?
Garden is deliberately small, senior and highly dynamic. We are not a network agency, and we are not trying to be one.
What we offer instead is a David-versus-Goliath opportunity: the chance to help scale a consultancy that regularly outthinks, outmanoeuvres and outperforms much larger agencies—because we are sharper, closer to the work, and deeply invested in outcomes.
Our portfolio spans multiple industries and categories, from FMCG and beauty to hospitality, retail, telecoms, fashion and emerging brands. We work globally, with clients across the UK, Europe, North Africa, the Middle East and Asia, bringing genuine cultural sensitivity and market understanding to everything we do. This isn’t surface-level “international experience”; it’s hands-on, lived, and strategically embedded in our work.
Garden’s strength lies in its depth:
• A strong, credible portfolio built on long-term client relationships
• Strategy, design and delivery under one roof
• A team that is highly knowledgeable, fast-moving and responsive
• Direct access to decision-make
About the Company
We are Garden, a unique global branding agency who help new and existing brand become new and exciting brands. We seek the unique, learn the unlearn-able, simplify the complicated, build the lovable, invent the unknown and imagine the impossible. Working with large and small organisations, we create compelling brands through research, visual identity, marketing channels and internal channels, the following are some of our services: Brand strategy, Brand naming, Brand creation, Brand engagement, Brand video and sonics, Packag...
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