Job Specifications
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About The Role
We are looking for a creative, talented and passionate PR & Advocacy Manager to be fully responsible for all of the day-to-day areas of PR for the Northern Europe region (Ireland, DACH, Scandinavia & Benelux), focusing on driving brand and product strategies to engage media (consumer and corporate), VIP, macro and powerhouse influencers and makeup artists.
The PR Manager will drive local PR agencies to develop, implement, report and analyse strategic PR and VIP plans. This includes launching new territories, store launches, NPD, brand partnerships and campaigns while engaging with a diverse Charlotte Tilbury audience to drive increased brand awareness and sales.
In addition, this role will work very closely with Local PR Agencies to develop, implement and analyse strategic PR, VIP and influencer plans. This includes launching new territories, store launches, NPD, brand partnerships and campaigns while engaging with a diverse Charlotte Tilbury audience to drive increased brand awareness and sales.
As a PR Manager, North Europe, you will
Develop strategies and exceptional PR plans that can be executed locally to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences.
Lead, inspire and empower a high-performing team to achieve exceptional results
Promote and respect core brand values and work closely with all departments (including commercial, digital, training & education, NPD, global and marketing) and external partners to deliver integrated campaigns and relevant content
Deliver plans for securing and utilising celebrity and digital influencer credentials along with VIP
Collaborate closely with global PR team and local marketing teams to devise and deliver record breaking activity for each new launch (product or region)
Work with retailers to bring our own strategy to life with their PR teams, bringing retailer comms on the brand journey
Create and execute strategies and plans to support brand launches including NPD, new markets and campaigns - driving brand pillars and delivering on key objectives, including but not limited to press coverage, influencer partnerships, gifting, mailers and eventing.
Guide local agencies to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI
Manage planning, execution and delivery of core Charlotte Tilbury spokesperson opportunities, profiling key members of the through 121 interviews with top tier press. Work alongside agencies to secure interviews, gather and vet questions, create briefing template and chaperone interview, sharing transcripts afterwards and remaining close until coverage is published
Develop the local paid & organic strategy alongside the team for influencers, ranging from macro to micro.
Plan and execute local and international press and influencer trips to the highest standard, delivering strong ROI and creating noise and buzz within the PR industry
Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments
Who You Will Work With
You will report into our wonderful Head of PR (Northern EU) and sit within the North EU team
You will work closely alongside global PR and VIP teams as well as the wider EU North and South Marketing and Commercial teams
About You
Ideally, you have strong, demonstrable experience within PR, either from Beauty/Fashion or agency side.
You are experienced in devising and implementing strategic plans with creative flair and ideation.
Excellent leadership, team management and communication skills. You know how to help your team see and be excited by what's possible!
Ability to work under pressure,
About the Company
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked abou...
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