Job Specifications
Job Title: Marketing Coordinator II
Duration: 3 months from start date with possibility to extend
Job Location: Hudson Yards, New York, NY 10001
Pay Rate: $37.00/hr. on W2 (Without Benefits)
Shift: Shift 1 - Hybrid, onsite Tues – Thurs.
Description:
The Coordinator: Brand Strategy and Go To Market contributes across the full campaign development lifecycle – creating strategic briefs, coordinating cross-functional teams and ensuring flawless execution across creative, product, CRM, media, and other stakeholders.
The Coordinator also plays a critical role in aligning global markets, sharing plans to ensure consistency, cohesion, and maximum impact worldwide.
By blending strategic thinking with operational excellence, this role helps deliver integrated marketing campaigns that elevate the brand and drive key brand health metrics.
The ideal candidate is an entertainment enthusiast with a deep passion for culture and what’s next.
They stay plugged into cultural conversations, drawing inspiration from music, film, fashion, sports, and social media and channel this awareness into creating relevant, insight-based, fresh, and impactful campaigns.
This role requires 1–2 years of marketing experience at an entertainment brand or agency.
This is a New York–based hybrid role with an in-office requirement of three days per week.
Role Accountabilities:
Draft campaign briefs that translate business goals and creative vision into clear direction for cross-functional partners and external agencies.
Pitch and develop insight-driven, culturally relevant campaign ideas designed to spark conversation and generate earned media.
Share campaign plans, best practices, and toolkits with international teams to ensure global alignment and localized impact.
Track campaign timelines, budgets, and KPIs reporting on performance and identifying optimization opportunities.
Act as a connector across teams, ensuring collaboration, transparency, and seamless execution throughout the campaign.
Assist in cross-functional share outs of brand campaign efforts with social, creative, media planning, growth marketing, international marketing, merchandising, retention, original marketing, corporate communications, operations, and international teams
Work to build rapport, credibility, and influence across multiple stakeholders in a highly matrixed organization
Maintain an informed perspective on as much HBO, Max and Theatrical content as possible
Qualifications & Experience:
Bachelor's degree and/or relevant experience.
1-2 years of experience in brand marketing at an entertainment company or creative agency.
A foundational understanding of DTC streaming marketing including creative approaches (clip-based versus conceptual), process, different messaging touchpoints / owned channels (i.e. in-app, O&O linear, organic social, etc.)
A strong understanding of cultural trends, pop culture, and the entertainment landscape, with the ability to identify insights into marketing strategies.
Demonstrated experience supporting cross functional teams, including creative, media, product and CRM, media relations, and legal, in campaign development and execution.
Experience drafting briefs, coordinating timelines and tracking deliverables across multiple stakeholders.
Exceptional written and verbal communication skills, with the ability to synthesize information and tailor messaging for different audiences
Highly organized with strong project management skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment
Excellent at critical thinking and problem-solving
A natural relationship-builder who excels at cross-functional collaboration in a highly matrixed organization Collaborative, adaptable, and comfortable working under tight and shifting deadlines
Strong deck-building, presentation and communication skills
Proficient in , Microsoft Office and Monday.com, Adobe Suite experience a plus
Required background/ Skillsets:
Project management – managing and explaining. Stakeholder management.
Monday.com is nice to have
Lite photoshop and editing experience Is helpful, not necessary
Team culture/work environment:
Brand team – flexes based on need. Theatrical, sports, brand campaign for hbo max, cultural campaigns. Teams is very online and on trend with pop culture. Cross functional with product, social teams.
Pretty creative team. Lots of open space to pitch ideas and collab.
Small team, works very closely together.
Marriage of strategic and creative
Key projects:
Theatricals, content acquisitions, general brand campaigns,
Managing content calendars for team