Job Specifications
Required Skills & Experience
• 3–5 years of hands-on email development, preferably within Salesforce Marketing Cloud (SFMC) Email Studio (i.e., building, coding, and scheduling emails within SFMC, ensuring accuracy in segmentation, personalization, and A/B test setup). • 3–5 years of CSS and/or HTML email coding experience (strong foundation required). • Salesforce experience (flexible, 1+ year acceptable). • Experience pulling or validating segmentation within SFMC. • AMPscript proficiency (more important than SQL). • Ability to write or troubleshoot SQL queries (with support available from other developers when needed). Soft Skills Required: • Strong communication skills and the ability to work with cross-functional partners. • Analytical, problem-solving, and critical thinking abilities • Willingness to learn and curiosity. • Detail-oriented. • Organized and have the ability to prioritize multiple tasks and deadlines. • Solid time management skills. • Curiosity and creative thinker. • Proven ability to drive results.
Nice to Have Skills & Experience
• Experience using Litmus for QA, accessibility, and rendering tests. • Experience working with Figma design files. • Exposure to push notification coding (not required but beneficial for future needs). • Background in CRM, personalization, or email lifecycle programs. • Salesforce Marketing Cloud certification is an asset.
Job Description
Insight Global is looking for a detail-oriented and driven Salesforce Marketing Cloud Email Developer to join a top retail client in the eCommerce and Marketing division. The successful individual will have at least 3 years of experience in Salesforce Marketing Cloud to create dynamic, responsive, and personalized email and push notification campaigns. The ideal candidate has strong skills in HTML, CSS, AMPscript, and SQL, plus experience with Journey Builder, A/B testing and tools like Litmus and Movable Ink are an asset. Day-to-Day Responsibilities include: • Develop responsive marketing emails in Salesforce Marketing Cloud (SFMC) using Email Studio. • Code emails using CSS and HTML, ensuring accessibility standards and clean, production-ready code. • Build and assemble emails by pulling existing content blocks as well as create new content blocks and integrating them into approved email templates. • Review Figma creative files and translate them into coded emails, ensuring design fidelity. • Execute and validate segmentation pulls within SFMC, ensuring targeting logic is applied correctly. • Run emails through Litmus for QA and accessibility checks (live text, device rendering checks, link testing, troubleshoot code issues across desktop and mobile clients). • Configure and maintain dynamic content through data extensions, lists, and segmentation logic to deliver localized, personalized experiences. • Create and enhance Journey Builder workflows for both email and push campaigns, ensuring they follow best practices and business logic. • Ensure all emails meet accessibility standards, render correctly across devices, and adhere to brand guidelines. • Understand campaign requirements and develop segmentation rules as needed to build ad hoc promotional emails and email automations. • Leverage Einstein (AI) features within SFMC to optimize sends, analyze performance, and inform next-step recommendations. • In the future, you may support push notification coding. Collaboration in this role: • Work closely with the Email Production Specialist on segmentation requirements, link guides, QA, and ensure CTAs route to correct URLs. • Collaborate cross-functionally with Marketing, Email Production, Product and other CRM partners and external vendors such as Movable Ink. • Participate in team standups, clarify requirements, and ensure timely delivery of email campaigns. • Communicate technical constraints and opportunities to non-technical stakeholders in a clear and accessible way. • Provide support, knowledge sharing, and troubleshooting to fellow developers and production partners.
About the Company
Insight Global is an international professional services and staffing company specializing in delivering talent and technical solutions to Fortune 1000 companies across the IT, Non-IT, Healthcare, and Engineering industries. Fueled by staffing and talent experts, Evergreen, our professional services brand, brings technical advisors and culture consultants to help customers tackle their biggest challenges. With over 70 locations across North America, Europe, and Asia, and global staffing capabilities in 50+ countries, our tea...
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