Job Specifications
Britenet is a European provider of IT solutions and software services, operating since 2006. The company employs nearly 1,000 specialists and offers expertise in application development, ERP, cloud solutions, CRM, data, artificial intelligence, and Salesforce-based systems. Britenet supports clients from industries such as finance, banking, insurance, telecommunications, automotive, retail, and the public sector. Its experts guide clients through the entire project lifecycle – from analysis and testing to development, implementation, and system maintenance. Projects are delivered primarily through modern competence centres in Poland or directly at the partners’ sites. Britenet also maintains offices in Germany and Belgium.
About the role
This role is responsible for planning, executing, and optimising digital marketing activities across all key markets to drive measurable business growth. The position plays a key role in strengthening the company’s digital presence by ensuring effective performance of paid, organic, social, and website channels, while supporting lead generation and integrated marketing campaigns.
Our expectations
4+ Years of proven experience managing paid search, paid social, SEO/SEM, and website optimisation.
Strong understanding of analytics, tracking, UTM structures, and funnel metrics.
Experience working with tools such as Google Ads, LinkedIn Campaign Manager, Google Analytics, HubSpot, and CMS platforms.
Experience in international or multi-market environments.
Data-driven mindset with strong analytical capability.
Excellent campaign planning and optimisation skills.
Strong communication and collaboration abilities.
Highly organised, proactive, and comfortable managing multiple projects at once.
Creative problem-solver with a continuous improvement mindset.
Team player who can also guide or mentor a junior resource.
Strong sense of ownership and accountability.
Nice to have
Experience in IT services, SaaS, or tech consulting.
Knowledge of ABM (Account-Based Marketing) tactics.
Familiarity with CRO tools or A/B testing frameworks.
Basic design skills or experience working with designers.
Experience managing agencies or freelancers.
Additional European languages.
Main responsibilities
Strategy and Channel Ownership:
Own the strategy, execution, and optimisation of digital channels (paid social, paid search, organic, SEO, website performance, retargeting).
Oversee website optimisation, including UX improvements, SEO, conversion rate optimisation (CRO), and content updates.
Manage and optimise ad platforms (Google Ads, LinkedIn Campaign Manager, etc.).
Campaign Management and Content:
Plan and run digital campaigns aligned with company priorities and campaign themes.
Maintain our digital content pipeline and ensure consistent brand presence across channels.
Data, Reporting, and Optimisation:
Ensure accurate tracking, analytics, and reporting across all digital touchpoints.
Analyse performance data and deliver actionable insights to improve effectiveness and ROI.
Cross-Functional Collaboration and Consistency:
Collaborate with the Campaigns team on integrated, multi-channel campaign execution.
Coordinate with Sales to improve lead quality, handover processes, and follow-up.
Support international market teams to ensure digital best practices and consistency.
About the Company
With 18+ years of elite software development expertise, we've established ourselves as a leading European IT consultancy specializing in analytics-powered digital transformation. Our data-driven approach has earned the trust of over 200 global clients across high-demand sectors including finance, banking, education, energy, and insurance. Our strategic presence across Poland, Germany, and Belgium, with 5 competence centers and 8 offices throughout the EU, enables us to deliver sophisticated technical solutions with local mar...
Know more