Skills

Communication Time Management Salesforce Decision-making CRM Organization Analytical Skills Marketing

Job Specifications

Overview

Lead global CRM strategy development to enhance customer engagement and drive business performance across diverse markets.
Collaborate with cross-functional teams to align CRM initiatives with organizational goals and strategic objectives.
Drive adoption and optimization of CRM tools, ensuring seamless integration with omnichannel platforms and user-friendly designs.
Develop actionable insights from CRM data to inform strategic decision-making and operational improvements.
Partner with IT teams to ensure CRM systems meet global standards and scalability requirements.
Enhance CRM usability through streamlined workflows and tailored system designs for diverse user groups.
Support field teams with customized CRM tools and dashboards to improve engagement effectiveness.
Promote a culture of innovation and efficiency within CRM practices across the organization.

Key Responsibilities & Duties

Define and implement CRM strategies aligned with business objectives and customer engagement goals.
Lead CRM lifecycle management, including requirements gathering, optimization, and enhancements.
Collaborate with therapeutic area leads to ensure CRM supports unique business needs effectively.
Drive adoption and governance of CRM tools, ensuring integration with omnichannel platforms.
Partner with IT to manage CRM configurations and system integrations for optimal performance.
Analyze CRM data to extract insights that inform strategic and operational decisions.
Optimize CRM usability for field teams through role-based views and streamlined workflows.
Collaborate with cross-functional teams to ensure CRM strategies align with organizational goals.

Job Requirements

Bachelor’s degree in Business Administration, Marketing, Information Systems, or related field; MBA preferred.
Minimum of 7 years of experience in CRM strategy development; 10 years preferred.
Proven expertise with Veeva, Salesforce, and marketing automation tools like SFMC or Marketo.
Strong analytical skills for transforming data into actionable insights.
Exceptional communication skills for collaboration across matrixed organizations.
Experience managing complex system integrations and global CRM implementations.
Familiarity with rare disease therapeutic areas or specialty pharma marketing practices.
Advocacy for efficiency tools to optimize workflows and time management.

About the Company

Green Key Resources cares deeply about developing personal, lasting relationships with our clients. Our recruitment team consists of seasoned, passionate professionals who leverage intricate industry knowledge and an incredible network to find talented people and align them with the right career. People, not just candidates. Careers, not just jobs. We look at recruitment as a philosophy, and our recruiters are dedicated to a holistic approach in which we first consider the big picture and then go on to match skills, goals, ... Know more