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Raas Infotek

Lead Salesforce Marketing Cloud

On site

Texas, United states

Senior

Freelance

22-01-2026

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Skills

Leadership JavaScript HTML SQL Salesforce Monitoring Quality Assurance Performance Testing Sales CRM Training Architecture Regression Team Leadership Marketing Analytics

Job Specifications

Hi

Hope You are doing well |

We have an urgent below position .If you are interested please share your updated resume with the rate expectation.

Job Title : Salesforce Marketing Cloud

Location: Coppell TX and Pleasanton CA_Onsite

Job Description:

1. Platform Leadership & Governance

Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
Oversee platform governance, roadmap, adoption, and scalable architecture.
Establish best practices around platform usage, security, compliance, and data retention.

2. Solution Design & Technical Implementation

Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder, Personalization Studio
Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
Build and optimize data models, data extensions, and segmentation logic.
Develop customizations using AMPscript, SQL, APIs, and integrate with Salesforce CRM and external systems.
Set up and monitor SFMC connectors and data synchronization processes.

3. Cross-Functional Collaboration

Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions.
Guide internal and external development/support teams.

4. Quality Assurance & Optimization

Manage testing cycles (UAT, regression, performance testing) and ensure high-quality platform delivery
Lead deliverability monitoring, including IP reputation, authentication, and bounce management.
Interpret Marketing Cloud Intelligence analytics for continuous optimization.

5. Team Leadership & Enablement

Lead and mentor SFMC developers, consultants, and specialists.
Provide technical guidance, documentation, and training to stakeholders and end-users.

Required Skills & Qualifications

Technical Skills

5+ years hands‑on experience with Salesforce Marketing Cloud.
Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder.
Strong SQL, AMPscript, HTML/JavaScript, API development skills.
Experience with Salesforce CRM integration and data pipelines.

Leadership & Strategy

2+ years of team lead or technical leadership experience.
Ability to translate business needs into scalable marketing automation solutions.

Preferred Certifications

Salesforce Marketing Cloud Consultant
Salesforce Email Specialist
Salesforce Marketing Cloud Develope

Thanks and Regards

MANMOHAN SINGH

Raas Infotek Corporation.

262 Chapman Road, Suite 105A,

Newark, DE-19702

Direct No: 13022869851: EXT:134

Email:manmohan.singh@raasinfotek.com

About the Company

Raas Infotek is a full spectrum global Information Technology services company, providing end-to-end business solutions to our global clientele - collaborating with them to design, develop and implement solutions to add value to their business. For close to Five years now, we have consistently contributed to the business growth of our customers which is why, we consider engagements with our customers as an enduring relationship and work towards adding value to our customer's business growth. Some of our customers have been ... Know more