Job Specifications
Where Trust Leads, Bold Ideas Grow, and Community Thrives
Paula’s Choice, a Global Skincare Leader Founded In 1995, Empowers Individuals To Define Beauty On Their Own Terms Through Science-backed Products. Our Mission Comes To Life Through Four Core Values That Guide Our Actions, Decisions, And Impact
Build Trust: We set the standard for skincare, transparency, and shared knowledge.
Be Bold: We lead through innovation and by challenging the status quo.
Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Benefits
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:
Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
Did we mention we’re a dog-friendly office?
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
How you’ll have an impact at Paula’s Choice:
The Digital Analyst will play a pivotal role in driving Paula’s Choice direct-to-consumer growth. This role blends strategic analysis with hands-on execution to transform data into actionable insights that guide decisions across merchandising, marketing, and channel operations.
This is more than reporting — it’s about turning data into strategic value, connecting insights to customer acquisition and retention priorities, and influencing leadership conversations. Positioned at the intersection of analytics and commercial strategy, this role uncovers opportunities to accelerate DTC performance and provides regular exposure to senior leadership.
As Manager, you’ll also shape the future of analytics at Paula’s Choice by building scalable solutions, enabling actionable insights, and fostering a culture of data-driven decision-making. You’ll thrive in a collaborative, fast-paced environment that values curiosity, creativity, and innovation.
As a Digital Analyst, a typical day might include a mix of the following:
Customer Acquisition & Retention Insights
Deliver insights into customer acquisition channels, conversion drivers, and first-purchase behavior.
Track retention metrics such as repeat purchase rate, churn, and customer lifetime value (CLV).
Identify opportunities to improve acquisition efficiency and strengthen loyalty programs.
Provide recommendations that balance short-term growth with long-term customer value.
Customer & Commercial Insights
Analyze customer behavior, channel dynamics, and performance drivers across the DTC business.
Identify risks, opportunities, and growth levers, shaping weekly trading and leadership conversations.
Translate complex data into clear narratives that influence strategic priorities.
Marketing & Campaign Effectiveness
Partner with marketing teams to evaluate campaign performance and channel mix.
Connect marketing investments to incremental sales, guiding spend allocation and optimization.
Assess acquisition vs. retention impact of campaigns, ensuring balanced growth strategies.
Strategic Decision Support
Act as a storyteller of data, simplifying complexity and inspiring action across merchandising, marketing, operations, and customer experience.
Champion a test-and-learn culture, challenging assumptions and driving continuous improvement.
Provide insight-driven recommendations that shape DTC strategy and customer experience initiatives.
Analytics Solutions & Enablement
Build scalable dashboards, reporting tools, and models that empower leaders with actionable insights.
Streamline reporting processes to free up capacity for deeper strategic analysis.
Ensure acquisition and retention metrics are embedded into decision-making processes.
Cross-Functional Leadership
Serve as a trusted advisor across the DTC business, influencing stakeholders with compelling storytelling.
Mentor colleagues and elevate analytics capability, embedding data-informed decision-making across teams.
Promote a culture of curiosity and insight-driven thinking across
About the Company
WE KNOW SKIN. All facts, no fluff. Since 1995. We are Paula's Choice Skincare, a global skin care company founded in the US (Seattle) in 1995. Paula's Choice is an ambitious, fast-growing brand with an inspiring mission: We uncover the truth about skin care & deliver smart, safe products based on scientific research--without gimmicks & misleading claims. Part of Unilever Prestige since 2021, we are proud to present our core values & continue to grow together with our sister brands. We are proud to consistently show high, dou...
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