Job Specifications
Country Sales Manager – France
Location: Boulogne-Billancourt
Reporting to: Country General Manager
Scope: National retail strategy, key accounts, and sales organisation leadership
Role Overview
We are seeking an experienced Sales Manager France to define, build, and execute a high-impact retail strategy across the French market.
This role is not about account maintenance. It is about designing the right retail architecture, making clear channel choices, and ensuring flawless execution with national retail partners. You will own how the brand shows up in-store and online, how value is created with retailers, and how commercial strategy translates into sustainable growth.
Key Responsibilities
Retail & Channel Strategy
Design and lead the national retail strategy across all channels (GMS, GSS and specialist retail)
Define channel roles, customer prioritisation, and route-to-market strategies
Translate consumer and shopper insights into clear retail propositions
Define assortment, pricing architecture, promotional mechanics, and in-store execution standards
Drive alignment between retail strategy and supply, demand planning, and availability
Key Account & Commercial Leadership
Lead strategic partnerships with top-tier national retailers
Own national negotiations, trade terms, and commercial frameworks
Ensure retail strategies are effectively embedded into customer agreements
Drive value creation through category growth, not just volume
Sales Organisation Leadership
Lead, develop, and inspire a team of Key Account Managers
Build strong retail capability within the team (category thinking, negotiation, data-led selling)
Set clear priorities, performance standards, and accountability
Develop talent and succession within the sales organisation
Cross-Functional Leadership
Work closely with Marketing, Supply Chain, Finance, and Operations to align retail strategy
Drive a strong S&OP process rooted in retail realities
Act as the retail voice within the leadership team
Candidate Profile
Experience
Proven experience building and leading retail strategies at national level
Strong background in national key account management with major retailers
Experience managing and developing commercial teams
Track record of driving growth through retail execution and channel optimisation
Skills & Capabilities
Deep understanding of retail dynamics, shopper behaviour, and channel economics
Strong negotiation and stakeholder-management skills
Commercially astute with solid P&L and trade investment management
Data-driven, with strong analytical and Excel capabilities
Fluent in French and English
Valid driving licence
About the Company
Europa Recruitment is a leading European head hunting company specializing in talent acquisition for consumer goods markets, banking, IT, and trading industries. Our team of experienced recruiters is dedicated to connecting exceptional professionals with top-tier organizations across Europe. At Europa Recruitment, we understand the unique challenges faced by businesses in highly competitive sectors. We leverage our extensive network and industry expertise to identify and attract top talent that aligns with your organization'...
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