Job Specifications
About Us
Bauer Media Outdoor is a leader in the advertising world, operating across 12 markets.
Our mission is to Create tech that makes a difference, empower teams, delight customers, and shape the media world of tomorrow. We are reshaping the media landscape through data-driven innovation and robust, scalable platforms.
Technology sits at the heart of our organisation. We value transparency, accountability, and outcomes over theatre.
Our ambition is to be the industry-leading technology team, known for customer-centric, reliable, fast, flexible, and innovative solutions.
About The Role
We are hiring a AI Product Lead to join our AI Enablement team.
This is a hands on product role, focused on discovering, validating, and delivering AI-powered solutions that solve real business problems. You will work closely with teams across the organisation to understand workflows, identify repeatable high-value opportunities, and turn them into practical AI products.
A core part of the role is owning the product development of AI Assistants within our internal generative AI platform, Bauer AI Chat, ensuring they integrate into day-to-day work and deliver measurable business impact.
This is not a strategy-only role. You will be in the detail, running experiments, shaping roadmaps, and driving delivery.
Key Responsibilities
Solve Real Problems
Lead structured discovery across business areas to understand challenges, workflows, and unmet needs
Facilitate workshops, interviews, and process mapping to identify where AI can add meaningful value
Translate business problems into clear, actionable product opportunities with defined impact and feasibility
Act as the bridge between business teams and engineering, ensuring problems are well understood before solutions are built
Turn Ideas into Production
Own rapid experimentation cycles from hypothesis through to prototype, testing, and iteration
Validate opportunities using evidence rather than assumptions
Translate validated use cases into clear product requirements and prioritised roadmaps
Work closely with engineering and data teams to deliver AI-powered features into production
Own the roadmap for AI Assistants within Bauer AI Chat
Own the Outcome
Define success criteria and KPIs for AI initiatives and Assistants
Track impact including time saved, quality improvements, and adoption
Report outcomes clearly to senior stakeholders and refine priorities based on insight
Ensure solutions are adopted, embedded, and delivering sustained value
Enable Change and Adoption
Partner with the Change Director (Bauer Media Outdoor AI Lead) to support AI education and awareness initiatives
Lead the AI Champions Network across the organisation and empower champions across the organisation
Run training, pilots, demos, and feedback loops to embed AI into everyday work
Act as a bridge between the business and technical teams
Champion user-centric, experiment-first and data-led decision-making
Skills & Experience
5+ years' experience in product management, with exposure to AI, data, or automation
Strong experience running discovery workshops and process mapping exercises
Proven ability to run rapid experiments or prototypes and learn quickly from results
Strong analytical skills with experience defining and measuring KPIs
Excellent communication and facilitation skills across technical and non-technical audiences
Experience in supporting change, adoption, or upskilling programmes
Comfortable managing multiple workstreams and prioritising effectively
What Success Looks Like
You've built a steady pipeline of well-understood AI opportunities by spending time with teams, mapping how they work, and identifying where AI can genuinely help
You're running fast, practical experiments that turn ideas into evidence, allowing you to shape a clear and credible AI product roadmap
AI Assistants are being delivered into Bauer AI Chat quickly, often in weeks rather than months, and are embedded into day-to-day workflows
There is clear, measurable improvement in how teams work, including time saved, better quality outputs, and strong adoption
Colleagues across the business are more confident using AI, with growing capability and trust in the tools being delivered
Interview Process
Recruiter Call
Product, Ways of Working & Culture Interview
Final stage interview, including in-person presentation
What's In It For You?
Out-of-home Advertising is a well-established medium undergoing a digital revolution, and one we believe we are uniquely positioned to capture.
You will be at the forefront of this journey, working with your peers to lead the way.
As part of this you will get to grow and learn by working with the latest tech, joining with innovate partners, and working with great colleagues on a day-to-day basis.
The package includes:
Hybrid working model with regular office presence
25 days annual leave
Company pension contribution up to 8 percent
Healthcare cash plan
Life insurance and inc
About the Company
Bauer Media Outdoor UK is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing 600+ people in 14 locations. Our mission is To Create the Future of Media, transforming our estate to the benefit of all our stakeholders, through data-driven innovations and infrastructure. Our purpose is to provide both A Platform for Brands & A Platform for Good, delivering on advertisers’ media objectives whilst having a positive impact on the world around...
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