Job Specifications
Signature Supplements Inc. is currently seeking a Director of Marketing and Business Development to lead our Marketing initiatives and Customer Service team. This role is critical to the growth of the business and the delivery of high-quality customer service that enriches the experience and builds loyalty. The ideal candidate is a professional and business-minded individual with strong attention to detail and organization skills required to effectively lead a team and improve processes.
We are committed to provide the best products and services to our customers and this role is critical to that quality of service while building our brand. If you are passionate about holistic health, natural medicine and wellness with experience working with supplements, this is the opportunity for you!
Responsibilities:
Marketing & Continuous Improvement
Plan annual marketing initiatives including trade shows, sponsorship programs, advertising campaigns, and socials working within assigned budgets
Identify new business opportunities including customer audiences and product offerings
Contribute to the preparation of annual product development approach and launch strategic planning
Strategic planning of new product and raw material launch with customer communication, tracking trends and sales with reporting on product launch success
Work with the Leadership team on process improvement initiatives and effective strategies to enhance overall team and business operations
Prepare and execute marketing materials and campaigns with ROI reporting
Stay up-to-date on industry trends for annual planning
Ensure brand integrity is upheld for both internal and external marketing initiatives
Execute Kaizens for continuous improvement, strategically plan and implement system improvements, drive innovation in marketing campaigns.
Customer Experience & Growth
Write and maintain Standard Operating Procedures (SOPs) and training programs and lead new hires and team members through new process implementation.
Lead team and organize regular training sessions to efficiently communicate procedure changes, reporting, and business updates.
Develop and implement strategies for new business opportunities including account acquisition that align with marketing strategies
Development and implementation of a Customer Assurance Program that includes agreements for ordering policies, customer commitments, and an effective loyalty program.
Improve and monitor department reporting to understand accounts, team, and business performance, as well as setting targets and goals.
Meticulously track and report on customer complaints to ensure the maintenance of the highest quality standards and participate in corrective action initiatives.
Collaborate to develop and implement a commitment to best practice service standards to better serve customers.
People Experience
Champion leadership development and workforce planning priorities by assessing, selecting, retaining, and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future.
Provide strategic leadership and mentorship to customer service and marketing teams.
Develop and implement robust training programs, ensuring SOP competency, rigorous sign-off procedures, and efficiently managing training metrics and incorporating team KPIs.
Manage the Performance Management Program, tracking 30/60/90 milestones for performance alignment, tracking, and coaching on team KPIs, conducting thorough annual reviews, and proactively implementing Performance Improvement Plans.
Collaborate with HR to align recruitment strategies with the overarching workforce plan, anticipate future talent needs and labor budgets, while also overseeing team scheduling and attendance tracking.
Sets goals and expectations for teams, aligning performance, and address performance issues to hold teams accountable for successful results.
Ensure all day-to-day operations are managed by team scheduling and approving department time-off.
Requirements/Attributes:
5+ years of experience in marketing and sales; 2+ years of experience in a leadership role
Experience in holistic health, natural health products, pharmaceuticals, food services, or related industries is ideal.
Excellent collaboration, organizational, time management, and problem-solving skills and the ability to work accurately and meet deadlines with frequent interruptions.
Proven track record in building high performance teams, leading cross-functionally, developing and retaining employees, and driving organizational goals.
Excellent communication and interpersonal skills essential for fostering a positive and collaborative team culture.
Demonstrated ability to make decisions with good judgment, identifying trends and maximizing operational efficiencies.
Quick response capability and effective communication skills across all levels of the company, as well as with customers and suppliers.
Why work with Signature Suppl
About the Company
Signature Supplements Inc. is a 100% Canadian owned and operated compounder of natural products since 1998. We offer professional-only custom compounding, assisting a wide variety of health practitioners in designing their own custom formulas for individual patients or creating stock products for their clinics. Having been in business for decades has made Signature Supplements an integral aspect of professional practices. Our goal is to better the health of as many individuals as possible and to promote well being. Our motto...
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