Job Specifications
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Role: Digital Marketing Strategist
Location: London, United Kingdom
Contract: Permanent
Mode of Working: Hybrid
Are you looking to leverage your expertise in digital marketing?
We have a great opportunity for you – Digital Marketing Strategist!
Careers at TCS: It means more
TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership. TCS Interactive’s vision is to Envision, Create, Deliver Best-in-Class Innovative, Interactive Digital Experiences across all channels, for our customers, and establish TCS as #1 leader in the Digital Interactive space.
Define business value and craft advanced analytics solutions that resonate with CMOs and brand leaders.
Lead strategic workshops to solve complex marketing challenges in global transformation programmes.
Shape and evolve data-driven marketing offerings to stay ahead of industry trends.
The Role
As a Digital Marketing Strategist, you will lead the definition of business value and provide technical sales support to CMOs and brand stakeholders, helping global clients harness advanced analytics for marketing. You’ll facilitate strategic workshops during major transformation programs, designing solutions to complex operational challenges. The role also involves shaping and evolving data-driven marketing offerings to stay aligned with emerging industry trends.
Your responsibilities:
Advice CMOs and Marketing stakeholders in TCS client organisations on data driven marketing.
Support the business development team to develop a sales pipeline and participate in meetings and bid responses to convert the opportunity.
Develop new CMO offerings and GTM strategy for these offerings in tune with market demands.
Participate in Analyst briefings to support TCS Interactive market leadership ambitions.
Facilitate strategic workshops and conduct interviews and discover and organize business requirements from clients.
Own and champion programs developing the relationship with all stakeholders, bringing a systematic and technically valid approach to assignments.
Demonstrate a sound knowledge of consulting tools, practices and techniques to enable clear analysis and presentation of work delivered.
Work remotely at a client site as required.
Work collaboratively with colleagues as part of a global team to transfer knowledge and communicate insights across regions.
Your Profile
Essential skills/knowledge/experience:
Extensive experience in all aspects of data-driven digital marketing across online, mobile, email and social media.
Hands-on experience applying Marketing CRM, marketing analytics, and advanced analytics to drive customer engagement, with a strong track record of advising CEOs and CMOs in industry and top-tier consultancies.
An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client’s view.
Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business.
Experience of creating business cases for data driven marketing transformation.
Knowledge of leading transformation programs involving advanced analytics.
Desirable skills/knowledge/experience:
Experience in change management, agile, lean, or six sigma.
Rewards & Benefits
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop, phone, access to extensive training resources and discounts within the larger Tata network.
We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon.
Diversity, Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the UK Equality Act 2010 and the UK Human Rights Act 1998.
We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
As a Disability Confident Employer, we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at UKI.recruitment@tcs.com if you would like to
About the Company
Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world's largest businesses in their transformation journeys for over 56 years. Our consulting-led, cognitive powered, portfolio of business, technology and engineering services and solutions is delivered through our unique Location Independent Agile(tm) delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India's largest multinational busi...
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