Job Specifications
1. Role Purpose
The Marketing & Change Communications Consultant is responsible for telling the story of Group Enterprise IT – making sure that the value of our work (e.g. market onboarding, ServiceNow programmes, and other strategic initiatives) is clearly understood, visible, and celebrated across OpCos and Group stakeholders.
This is a hybrid role:
Part Marketing – creating engaging newsletters, brochures, campaigns, and visual assets that highlight key achievements and upcoming changes.
Part Change Manager – shaping and executing communication and engagement plans that support adoption of critical transformation programmes (e.g. SN4B, ServiceNow rollouts, major platform changes).
The consultant does not need to be deeply technical, but they must be comfortable working with architects, product owners, and delivery teams, translating technical input into clear, compelling, and visually strong communications for business audiences.
2. Key Responsibilities
2.1 Stakeholder Engagement & Discovery
Build strong working relationships with Group Enterprise IT leaders, product owners, architects, programme managers, and key business stakeholders across OpCos.
Run structured content-gathering sessions (interviews, workshops, drop-in sessions) to capture:
Progress and achievements in market onboarding and ServiceNow programmes.
Upcoming releases, changes and impacts for OpCos and internal teams.
Success stories and lessons learned from early-adopter markets.
Maintain a simple, living “communications pipeline” of topics, releases, and stories that need coverage each month/quarter.
2.2 Marketing & Content Creation
Design and deliver a regular Group Enterprise IT newsletter for OpCos and internal stakeholders, highlighting:
Key go-lives and milestones.
Market onboarding updates (e.g. SNOW4Business, ServiceNow-based journeys).
Featured case studies and “wins” from different markets.
Develop brochures, one-pagers, FAQs, and explainer decks that clearly articulate:
What the programme is, why it matters, and what changes it brings.
How OpCos and functions benefit from Group-led initiatives.
Create visual and graphic assets (infographics, diagrams, simple campaign visuals) for use in:
Intranet pages, emails, town halls, Yammer/Workplace posts, and presentations.
Support senior leaders with talk tracks, key messages, and slide narratives for internal town halls and steering committees.
2.3 Change Communications & Adoption Support
Partner with programme/change leads to build communication and engagement plans for major transformation initiatives (e.g. ServiceNow, SN4B, new portals, automation capabilities).
Translate technical releases into clear “what this means for you” messaging for:
OpCo CIO teams
Business owners and process owners
Frontline and operational teams as needed
Shape and coordinate campaign-style communications, including:
“Coming soon” announcements
Launch campaigns
“What’s changed” / “new capabilities” updates
Adoption nudges and reminders
Support feedback loops by designing simple mechanisms (surveys, polls, feedback forms, Q&A channels) and channelling insight back into Group Enterprise IT teams.
2.4 Storytelling & Positioning of Group Enterprise IT
Position Group Enterprise IT as a trusted, high-value partner for OpCos by:
Showcasing real-world outcomes (e.g. time saved, processes simplified, user experience improved).
Sharing stories of collaboration between Group and markets.
Build and maintain a library of success stories and “before/after” narratives that demonstrate:
The good work already delivered (especially in market onboarding and ServiceNow).
The strategic direction and value of ongoing programmes.
Ensure all communications consistently reflect the brand, tone of voice, and design standards.
2.5 Channels, Cadence & Governance
Define and manage a communications calendar (monthly/quarterly) covering:
Newsletters
Programme updates
Launch communications
Leadership messages
Coordinate content across multiple channels, such as:
Intranet / SharePoint hubs
Email distributions
Collaboration platforms (Teams/Slack/Yammer/Workplace)
Internal events and webinars
Align content with internal governance (e.g. approvals from programme owners, IT leads, and HR/Comms where needed).
2.6 Measurement & Continuous Improvement
Track engagement with key communications (open rates, click-through, attendance on calls, feedback from stakeholders).
Use this data to refine content formats, messaging and channels, improving reach and relevance over time.
Capture and present simple dashboards and narrative summaries to Group leadership on communication impact and stakeholder engagement trends.
3. Skills & Experience
3.1 Essential
Strong experience in marketing communications and/or change communications, ideally within a large, complex organisation.
Proven ability to translate technical/IT concepts (platforms, integrations, system changes) into clear, engaging, business-friendly narratives.
Excellent writt
About the Company
Founded in 2002, PRIMUS Global Solutions is a premier provider of enterprise-grade IT Solutions and strategic Talent Delivery services. Headquarters for Europe in London, UK with global delivery hubs in the US, UK, Germany, Poland, Sweden and India, we empower organisations across North America, Europe, the Middle East, and India.
With 23+ years of experience, we support 400+ global clients with a delivery force of 3,000+ skilled professionals, combining deep domain knowledge, emerging tech, and agile execution.
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