Job Specifications
Marketing & Events Coordinator
Brand: Nana Betty’s
Location: Etobicoke (Hybrid - Remote / Office / Field-Based)
About Nana Betty’s
Nana Betty’s is a proudly Ontario-made frozen food brand bringing people together through comfort food with personality. Rooted in community, family, and feel-good moments, we exist to make freezer aisles warmer, friendlier, and a little more fun. You’ll find us popping up at markets, in stores, and soon, in a freezer near you.
The Role
The Marketing & Events Coordinator is a hands-on, high-energy role responsible for bringing Nana Betty’s to life in the real world and online. This person lives at the intersection of community, retail, and brand storytelling; from running demos in grocery stores to managing social content, coordinating farmers’ markets, and executing grassroots brand activations.
This role is ideal for someone who loves being out in the field, talking to people, and turning everyday moments into brand love.
Key ResponsibilitiesEvents & Community Activation
Own and execute Nana Betty’s presence at:
Farmers’ markets
Food festivals
Community events
Pop-ups and brand activations
Research, pitch, book, and manage event opportunities aligned with our brand values
Coordinate all event logistics including applications, permits, setup, staffing, and teardown
Act as the primary on-site brand ambassador at events
Retail Demos & In-Store Marketing
Plan, schedule, and execute in-store demos across independent and regional grocery retailers
Work closely with the sales team to support new listings and priority stores
Set up demo stations, prepare samples, and engage shoppers with confidence and warmth
Collect feedback, photos, and insights from the field to share internally
Ensure brand standards are upheld in-store (signage, freezer placement, POS materials)
Social Media & Content
Manage Nana Betty’s social media channels (Instagram primary)
Create and post content tied to:
Events and demos
In-store moments
Community features
Product highlights
Capture short-form video, photos, and stories from the field
Maintain a consistent brand voice aligned with Nana Betty’s tone — friendly, cheeky, inclusive
Support light community management (DMs, comments, reposts)
Trade & Brand Marketing Support
Support trade marketing initiatives (sell sheets, POS ideas, sampler programs)
Assist with brand partnerships and local collaborations
Help maintain a calendar of launches, events, and promotions
Track basic performance metrics (event ROI, demo conversion, social engagement)
Who You Are
A natural people-person who loves talking food and community
Organized, proactive, and comfortable juggling multiple projects
Equally comfortable behind a phone camera or behind a demo table
Comfortable working some evenings and weekends
Valid driver’s license and ability to travel within the GTA
Experience
1–3 years experience in:
Brand marketing
Events
Social media
CPG / food & beverage (strong asset)
Demo, ambassador, or field marketing experience is a big plus
Nice-to-Haves
Familiarity with independent grocery retail in Ontario
Basic design skills (Canva)
Experience working farmers’ markets or food festivals
Food-safe certification (or willingness to obtain)
Apply here on LinkedIn or send your resume to Hello@everbloom.food
About the Company
At Nana Betty, we bring personality to every bite. This is more than food; it's a tiny rebellion, a wink, a nudge. It's a brand so full of personality that it gives the ability to excite, and change the way people think about pierogis. Nana Betty exceeds the expectations consumers have for flavour, fun, and instant gratification.
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