Job Specifications
Intelligently Moving Your World
XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.
Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.
Why should you be part of our success story?
XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.
Role Overview
The Retail & Event Marketing Coordinator will operate as a key member of XPeng’s National Sales Company (NSC) in Belgium, working closely with local agents to execute retail marketing initiatives and high-quality events across Belgium and Luxembourg. This role is hands-on and operational, ensuring brand consistency, strong agent collaboration, and flawless execution of retail activations and experiential events in an agent-based sales structure.
Key Responsibilities
Manage targeted model and brand campaigns
Implement model & new product launch tactics in Belux
Coordinate retail marketing activities across XPeng showrooms and agent-operated locations in Belgium and Luxembourg.
Act as the key marketing contact for local agents, supporting them with campaign execution, in-store activations, and POS materials.
Ensure consistent implementation of XPeng brand guidelines across all retail environments.
Support agents in local marketing initiatives while aligning with XPENG strategy and objectives.
Monitor marketing performance and gather insights from agents and sales teams.
Event Planning & Execution
Identify, propose, and support national marketing opportunities and large-scale events that strengthen XPeng’s brand presence and business objectives in Belgium and Luxembourg.
Plan, coordinate, and execute marketing events including vehicle launches, test-drive events, roadshows, guerilla activations, and partner events.
Manage end-to-end event logistics: venues, suppliers, agencies, staffing, materials, timelines, and budgets.
Represent XPeng on-site during events, ensuring premium brand presentation and smooth execution.
Coordinate with local agents to drive event attendance, lead generation, and follow-up.
Cross-Functional Collaboration between NSC and agents
Work closely with Benelux marketing colleagues, sales, and operations teams to align local execution with regional and global campaigns.
Support rollout of centrally developed campaigns within an agent structure.
Secure brand and product information towards the retail agents (dealers)
Assist in localization of marketing and campaign assets for Belgium and Luxembourg markets.
Track KPIs for all marketing activities and contribute to post-activity reporting and insights.
Customer Engagement & Market Feedback
Engage directly with customers and prospects at retail locations and events.
Collect qualitative feedback and market insights to support continuous improvement of customer experience and activations.
Evaluate event and partnership opportunities (automotive, lifestyle, technology, sustainability, and mobility-focused) aligned with XPeng’s positioning.
What We’re Looking For
Required Skills & Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in retail marketing, event coordination, or brand activation.
Fluent Dutch and French is mandatory; strong professional proficiency in English is required.
Experience working with dealer groups, tech- or startup/scale up teams is a big plus.
Strong organizational and project management skills, with attention to detail.
Proactive, adaptable, and comfortable working in a fast-growing, entrepreneurial environment.
Willingness to travel frequently across Belgium and Luxembourg.
Valid driver’s licence.
Preferred Qualifications
Experience in automotive, EV, technology, or premium consumer brands.
Familiarity with CRM systems, event management tools, and performance reporting.
Passion for technology, AI, electric m