Job Specifications
The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.
Job Description
The role
The Client Director, Audiences & Culture is a senior, client-facing leader responsible for defining and delivering audience-led, data-driven marketing strategies for Dentsu UK’s clients. Reporting into the Head of Audiences & Culture, the role sits at the intersection of audience strategy, first-party data, identity, and marketing technology, with a clear focus on driving commercial value from clients’ data assets.
This role leads the development and orchestration of first-, second-, and third-party audience strategies across paid media and owned channels, shaping acquisition, retention, and diversification approaches. The Client Director partners closely with media, strategy, planning, creative, and CXM teams to embed audience thinking across the full marketing ecosystem.
What You’ll Do
Audience Strategy Development
Define and implement first, second, and third-party consumer data strategy use cases to bring strategy to life for the client. With a focus towards driving value from client’s own first party data
Define and implement audience strategies for acquisition, retention, and diversification – primarily across paid media channels. With a secondary focus on owned channels (email, web, app, sms) and how both work in tandem
Create and refine audience segmentations - through data attribute analysis, data volume sizing, partner match rates and wider brand target audience strategy
Define and oversee orchestration of first-party acquisition strategies for clients including volume forecasting, value exchange identification, and testing. All adhering to client’s privacy and consent policies to ensure collected first-party data can be utilised
Build presentations defining the strategy for client as well Dentsu media, creative and CXM teams
Collaborate cross-agency with strategy, comms and planning teams to define the right audience strategy for clients
Strategically support clients to deliver value from our proprietary audience products including dentsu.Audiences – our proprietary audience & Identity solution
Data Clean Room/ Mar-Tech Consultancy
Work with client teams to recommend the right technology to facilitate data usage in paid media. Recommend tech roadmaps based on client’s objectives, maturity, and channel mix
Lead the audience test & learn agenda, track performance, and guide optimisations
Recommend the right data partnerships and paid media channels to be used within the Clean Room environment
Creation of audiences and segments within Clean Room partners for distribution to paid media channels. Set up for the testing framework including control hold out groups
Measurement, analysis and reporting of Data Clean Room audiences to inform future strategies and testing
Thought Leadership
Act as a thought leader, championing audience-first solutions within the organisation
Stay informed on industry trends, emerging technologies, and data strategies
About You
BA/BS degree or relevant combination of education and experience 5+ years of agency experience in client facing audience data-based strategy roles Proven track record of defining and delivering data driven marketing strategies
Experience with first, second, and third-party data solutions
Knowledge and hands on experience using Data Clean Rooms (LiveRamp Safe-Haven, Infosum, Snowflake experience preferred)
Strong verbal and written communication skills commensurate to deliver strategy to senior level stakeholders
Proven, strong cross-functional and cross-agency management, interpersonal communication, and collaboration skills
A Few Of The Benefits
You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
You'll have a hybrid working schedule, with flexible start/end hours
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, re