Job Specifications
At Doing Things, our process is unique, but our purpose is clear. We connect consumers across the world through humor and happiness. Doing Things is responsible for the funniest, most shareable, and culturally relevant memes and video content on the Internet. The company is making ordinary life relatable, humorous and entertaining through a portfolio that includes some of the most popular brands built on Instagram, including Middle Class Fancy, Shithead Steve, Overheard, Recess Therapy, Bob Does Sports and Animals Doing Things, among others. Through its IP, Doing Things fuels consumer products, branded content, video licensing, publishing and original entertainment across digital and linear TV.
Founded in 2017, Doing Things touts more than 35+ unique brands and delivers more than 100 pieces of original and curated content daily to an audience of more than 80 million followers across Instagram, Facebook, TikTok, YouTube and Snap. This includes the company’s fast-growing direct-to-consumer products business, featuring comedic apparel and accessories based on what’s trending, as well as our Breezy golf apparel line.
Today, Doing Things is looking to expand its team as we extend our reach to bring smiles to millions of new community members across the globe.
Job Description
We are seeking a proactive, creative, highly strategic Marketing Manager to join the Integrated Marketing team within the Brand Partnerships organization. In this role, you will help shape the storytelling, positioning, and strategic narrative behind Doing Things’ go-to-market materials, editorial tentpoles, and brand partnership proposals, creating programming and marketing materials while ideating new initiatives designed to drive revenue for DT. You will lead in building tools and resources for the entire BP organization to increase efficiency in our sales process – enabling brands to better connect with our audiences in new, innovative ways.
This role requires a balance of strategic thinking, creative articulation, cross-functional coordination, deck-building excellence, and an expert understanding of social media culture, creator trends, platform behaviors, and the Doing Things editorial voice. You will help elevate the quality, clarity, and cohesion of our sales and client-facing materials, ensuring Doing Things shows up with consistency and authority in every pitch. You have excellent presentation skills & effectively communicate creative and strategic ideas with ease, tailored to unique audiences.
This is a hybrid role prioritizing candidates in the New York City area.
Responsibilities:
Strategic Pitch Development & Proposal Support
Leading the charge/ownership of crafting innovative, strategic storytelling
Interpret client goals and translate them into clear, compelling, insight-backed pitch strategies
Build slides that articulate the strategy, rationale, and creative POV behind Doing Things’ proposed solution
Support in the creation of overall GTM materials, one-sheets, offering guides, and tentpole decks
Help develop and update the Doing Things pitch library, including IP one-sheets, case studies, show descriptions, content examples, and vertical/category POV decks
Build materials for key editorial and cultural tentpoles in partnership with Editorial Pods (Overheard, ShitheadSteve, MCF, Bob Does Sports, Breezy, etc.)
Distill platform trends, cultural behaviors, and creator formats into digestible POVs for the sales team
Help refine brand messaging and narrative structure for pitches and marketing materials
Uphold Doing Things’ voice across all Integrated Marketing outputs
Cross-Functional Collaboration
Serve as a liaison between Sales, Creative, Editorial, Strategy, and Production to ensure all pitch materials reflect Doing Things’ voice, tone, and capabilities
Work closely with the Director of Integrated Marketing to align on priorities, resource planning, and strategic vision
Partner with Creative Teams to translate brainstorm outcomes into cohesive marketing narratives
Project & Workflow Management
Support the Director of Integrated Marketing in managing proposal timelines, ensuring all internal stakeholders (Creative, Strategy, Sales) remain aligned and deliverables stay on track
Help coordinate internal kickoffs and creative syncs for large proposals
Maintain awareness of all live RFPs, assignments, and progress across the pre-sale pipeline
Trend, Culture & Platform Fluency
Maintain a strong understanding of social media trends, cultural conversations, internet humor, and platform behaviors (TikTok, IG, YouTube, etc.)
Identify relevant content formats, creator trends, and cultural insights that elevate pitch quality
Track industry movements (competitors, media innovation, branded content trends, platform updates)
Internal Education & Enablement
Contribute to internal resources that enhance the team’s pitching, storytelling, and strategic consistence
Qualifications:
4–6+ years experience in integrated marketing, bra