Job Specifications
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a CRM Operations Senior Associate to help drive our CRM communication strategy, execution and marketing initiatives. You will play a key role supporting FanDuel’s transactional communication programs. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Campaign Management & Operations
Manage 100+ active email campaigns across Sportsbook, Casino, Racing, DFS, Faceoff, Picks, and Predicts verticals
Maintain and update existing campaigns with personalization, branding updates, and compliance requirements
Coordinate with Central Product Experiences team (CPE) to optimize campaign delivery and performance as well as initiate building of new campaign triggers to reduce dependencies and improve efficiency
Develop and execute new campaign launches for product releases and feature rollouts
Optimize email templates and branding consistency across all communications
Compliance & Risk Management
Ensure all transactional communications meet legal and regulatory requirements
Execute timely disclaimer updates for state launches and regulatory changes
Collaborate with Legal team on campaign review and approval processes
Maintain documentation of compliance requirements across different jurisdictions
Monitor and address potential compliance risks in customer communications
Customer Lifecycle & Personalization
Implement responsible gaming communications and educational messaging
Implement customer profiling and segmentation strategies
Process Optimization & Documentation
Establish standardized processes and documentation for transactional operations
Build and expand scalable automation frameworks
Maintain campaign performance metrics and reporting dashboards
THE STATS
What we're looking for in our next teammate
3-5 years of experience in email marketing, CRM, or customer communications
2+ years of experience with marketing automation platforms (Braze preferred)
Strong understanding of transactional email best practices and deliverability
Experience with A/B testing, campaign optimization, and performance analysis
Knowledge of email compliance requirements
Proficiency in HTML for email template development
Experience with customer segmentation and targeting strategies
Familiarity with data integration and customer profiling platforms
Understanding of marketing analytics and reporting tools
Understanding of gaming/sports betting industry regulations (preferred)
Experience with responsible gaming communications (preferred)
Knowledge of customer lifecycle marketing in subscription or gaming businesses
Familiarity with multi-state regulatory requirements (preferred)
Project management experience with cross-functional teams
Experience with customer journey mapping and automation workflows
Knowledge of personalization engines and dynamic content
About Fanduel
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Player Benefits
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one
About the Company
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada ...
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