Job Specifications
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
Our Team
We are looking for a SVP, Marketing, reporting to the Chief Revenue Officer, to help us significantly increase our awareness globally and generate programs tailored to our largest customers and prospects. This person will be responsible for all things related to marketing both in the US and globally. Product marketing, field marketing, design and lead generation will report to this person.
Responsibilities
Marketing Strategy: Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth. Develop and execute segmentation strategies to retain and grow customers.
Product Marketing: Act as the leading advocate for product marketing, ensuring the effective positioning, promotion and go-to-market strategies for TripleLift’s products and solutions. Drive a market-driven approach to customer needs, product launches and new market introductions. Produce compelling product marketing and sales enablement materials.
Team Leadership: Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on the organization’s goals. Help create an inclusive, dynamic working environment that brings out the best in the team.
Cross-Functional Collaboration: Be highly collaborative and participate in defining the company’s overall strategy. Ensure collaboration and partnership with sales and sales enablement, product, finance and other functions.
Brand, Messaging and Awareness: Be visionary in developing and refining the approach to TripleLift’s brand. Continually review and refine the company’s capability messaging and positioning to align with the market conversation.
Marketing Analytics and Operations: Establish a set of key performance indicators (KPIs) and provide consistent reporting against the marketing team’s objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth.
Strategic Partnerships: Build and nurture strategic partnerships with key industry players, agencies, publishers and technology providers to enhance the company’s market presence, reach and offerings.
Requirements
15+ years experience in marketing roles
Experience in senior leadership for B2B technology companies
Knowledge of the adtech and martech industries and experience in marketing to brands, agencies, and publishers
Demonstrated experience building and leading a team
A background in working with product marketing, sales and technical services teams
Excellent executive communication skills including the ability to summarize, present, and prioritize marketing initiatives
Must be able to work from TripleLift's New York City Headquarters
Benefits And Company Perks
Comprehensive Medical, Dental and Vision insurance
Equity options
401(k) program
Ongoing professional development
Note: The Fair Labor Standards Act (FLSA) is a federal labor law of general and nationwide application, including Overtime, Minimum Wages, Child Labor Protections, and the Equal Pay Act. This role is a FLSA exempt role.
US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.
Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.
Benefits Available to Eligible Employees Include the following*:
Medical, Dental & Vision Plans
Flexible PTO
401k w/ employer match
Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Salary range transparency
$275,000—$350,000 USD
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. Thi
About the Company
TripleLift is the Creative SSP that transforms digital advertising through creative technology and innovative ad formats. We help publishers, advertisers, and agencies achieve measurable outcomes while enhancing user experiences. Discover how we bring creativity and results together.
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