Job Specifications
Company Description
It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.
FIJI Water is seeking an experienced Senior Manager, Growth Marketing to lead the growth initiatives pipeline including partnerships, sponsorships, innovation, and special projects. This role plays a critical part in developing and refining the consumer marketing strategy while identifying new opportunities for product, packaging, partnerships, and category expansion.
This leader will work cross-functionally with our in-house creative agency, product development, and commercial teams to build and execute integrated marketing plans and bring innovation (new products, partnerships, sponsorships) to market. The role requires strong strategic thinking, operational excellence, and the ability to translate consumer insights into meaningful growth initiatives.
This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
Job Description
Brand Strategy & Planning
Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans
Develop and maintain compelling brand positioning and USPs, ensuring consistency across all campaigns, packaging, and consumer touchpoints
Provide strategic and creative direction to the internal creative agency and external partners to ensure high-impact, insight-led marketing programs
Growth & Innovation Leadership
Identify and drive innovation opportunities across product, packaging, formats, and consumer occasions to accelerate brand growth
Lead new product development initiatives from concept through commercialization, ensuring on-time launches and strong market positioning
Explore adjacent category opportunities and new consumption occasions that extend brand relevance and unlock incremental revenue
Partner with Consumer Insights, R&D, and Sales to translate trends, white space, and consumer needs into actionable innovation pipelines
Support the development of test-and-learn pilots, limited launches, and new go-to-market models
Customer & Market Innovation
Collaborate with Retail Sales, On-Premise, eCommerce, and Trade Marketing to develop customer-specific innovation and growth initiatives
Support development of market-specific launches and commercialization strategies
Partner with key retail customers on product presentation, assortment expansion, and innovation opportunities
Insights, Strategy & Performance
Utilize category data, consumer insights, and competitive intelligence to identify growth opportunities and inform strategy
Monitor state of business including distribution, share, promotional effectiveness, and category trends
Build business cases and strategic recommendations for leadership tied to innovation, partnerships, and brand investment priorities
Establish KPIs and track performance across brand equity, trial, incrementality, and revenue impact
Cross-Functional Leadership
Work closely with Sales, Finance, Operations, Logistics, Product Development, and external partners to deliver initiatives at scale
Manage agency and vendor relationships and oversee marketing budgets
Foster a culture of collaboration, creativity, and continuous improvement across the organization
Qualifications
7+ years of brand management, innovation, or growth marketing experience within CPG, preferably food & beverage or premium consumer brands
Proven track record leading new product launches and commercialization initiatives
Strong innovation mindset with experience identifying and scaling new growth platforms
Excellent project management and organizational skills with ability to manage complex, cross-functional initiatives
Strong analytical and strategic thinking abilities with a data-driven approach to decision-making
Experience developing creative briefs and guiding integrated marketing campaigns
Strong financial acumen and experience managing budgets and building business cases
Leads, coaches, and develops team members, fostering a high-performance culture and building strong leadership capability across the organization
Collaborative leadership style aligned with a team-first culture
Outstanding communication and presentation skills; comfortable influencing senior stakeholders
High energy, entrepreneurial mindset with the ability to operate in a fast-paced environment and drive results
MBA preferred; Bachelor’s degree required
Pay Range: $150,000 - $160,000 and may include a discretionary bonus. Final compensation will be dependent upon skills
About the Company
The FIJI(r) Water company is a luxury beverage company that began with the namesake FIJI Water brand and now also includes world-class premium wine brands, JUSTIN Vineyards & Winery in Paso Robles, California and Landmark Vineyards in Kenwood, California. FIJI Water, a family-owned and operated company, is a leader in the premium beverage business with its exceptional brands sold in more than 50 countries. FIJI Water, known for its iconic square bottle, soft mouth-feel and unique mineral profile, is the water of choice among...
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