Job Specifications
Marketing & Growth Associate – Foodservice US
Company: Klimon
Reports to: CRO
Key Cross-Functional Partners: Sales Development Manager, Sales Operations, Creative Director
Role Overview
The Marketing & Growth Manager will own end-to-end marketing and growth execution at Klimon, spanning brand marketing, key data insights, go-to-market launches, lead generation strategy, lifecycle/retention, CRM execution, and sales enablement.
This role partners closely with the Sales Development Manager, ensuring that marketing demand is translated into qualified opportunities, effective follow-up, and successful customer launches. Together, these roles form the backbone of Klimon’s commercial growth engine.
This position is ideal for a hybrid marketer who blends brand sensibility with growth rigor and understands how marketing drives both consumer demand and revenue outcomes.
Key Responsibilities
Brand & Marketing Execution
Execute Klimon’s brand strategy within Foodservice across digital, social and alternate media channels
Lead go-to-market planning and execution for existing and new products
Manage content calendars, campaign briefs, and timelines
Ensure brand consistency across all consumer and customer-facing touchpoints
Collaborate with CRO, Creative Director, creative partners, and external vendors
Build Customer Engagement tools to showcase ingredients across multiple platforms and Foodservice channels – restaurant, hospitality, healthcare, convenience
Growth, Lead Generation & Lifecycle Strategy
Own lead generation strategy across channels, in partnership with the Sales Development Manager and CRO
Define key account targets by vertical and marketing strategy to engage
Design lifecycle marketing programs across email and CRM to initiate sampling, purchase, educate customers, and drive retention
Develop campaign journeys that support opportunity initiation and pipeline progression
Define audience segmentation by lifecycle stage, customer type, and channel
Establish performance benchmarks across the funnel (engagement → opportunity → conversion → retention)
Develop customer outreach program to expand relationship and inspire new additions to their menus and operations
Sales Enablement & Commercial Alignment
Partner closely with the Sales Development Manager to:
Align on lead quality, qualification criteria, and handoff timing
Ensure consistent messaging from marketing through early sales conversations
Support opportunity initiation and follow-up through CRM and email campaigns
Build and maintain marketing tools that support sales development, including:
Email templates and sequences
Sales decks and sell sheets
Launch and follow-up playbooks
Support marketing programs with key customers, from upfront strategy and launch planning through in-market execution
Ensure POS, merchandising, and engagement programs are executed on time and on brand
Work with CRO to support digital sales platforms for promotion and scale (Instacart, Uber Eats, etc.)
Analytics, Optimization & Feedback Loops
Monitor KPIs across awareness, engagement, opportunity creation, conversion, and retention
Use insights from the Sales Development Manager and CRM to refine messaging and campaigns
Test, iterate, and optimize lifecycle journeys and lead generation programs
Share learnings across Marketing and Sales to continuously improve performance
Qualifications
4–8 years of experience in brand, growth, lifecycle, or demand marketing
Hands-on experience with CRM and email platforms (HubSpot, Salesforce, Klaviyo, or similar)
Strong writing and communication skills
Experience working cross-functionally with sales or sales development teams
Ability to balance strategic planning with hands-on execution
Preferred Experience
Food & beverage, CPG, hospitality, or foodservice background
Experience supporting customer launches or retail/foodservice programs
Building lifecycle or CRM programs from scratch
Strong understanding of Gen Z & Millennial consumer behavior
Passion for modern, indulgent, culture-forward brands
Why This Role Matters
The Marketing & Growth Manager is foundational to Klimon’s success. This role:
Defines how the brand shows up in the market
Builds scalable demand and lifecycle systems
Enables the Sales Development Manager to succeed
Strengthens alignment between Marketing and Sales
Helps scale Klimon across channels with clarity and impact