Job Specifications
Position Title: Manager, Customer Segments
Est. Start Date: ASAP
End Date: 2 years
Length of Contract: 2 years
Possibility of FTE?: Yes
Physical Working Location (required): Toronto, Ontario
Job Description:
5-7 years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries
• Experience in banking industry and in branches an asset
• Relevant experience running events, building strategy, managing partnership and/or sponsorships and working internal and external stakeholders
• Solid leadership skills and traits and strong communication skills
• Ability to impact, influence and lead diverse and cross functional groups; experienced change agent
• Resilience in the face of ambiguity or setbacks
• Experience with customer segmentation, customer intelligence and market research
• Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
• Active listening and coaching skills
• The ability to address issues and solve problems as and when they arise
• The ability to multitask and stay organized amidst busy days and a large workload
• Advanced MSWord, Excel and PowerPoint skills
Typical day might include the following:
• Identify, develop and execute on compelling affiliate partnerships to help grow the priority segment portfolio and support customers with relevant value adds
• Being the strategy lead on key sponsorship proposals and events that drive on-ground acquisitions and activations
• Building activation strategies for such events in alignment with Brand guidelines and Marketing, Legal and Compliance stakeholders.
• Execute on key events that focuses on Newcomers to Canada, working seamlessly with cross-functional teams such as Marketing, Legal and with external partners, the organizer of these events; support branch teams at community events and/or in preparing and presenting a proposal or pitch deck to partners
• Evaluate and report on competitor group banking events on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
• Partner with Marketing, Customer analytics, Customer Care and Sales teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell
• Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
• Performance monitoring including Event acquisition results from various tactics and advocate for resource prioritization
• Develop comprehensive and impactful strategies/pitches to seamlessly impact and influences cross functional leaders to help achieve the vision
• Drive continued innovation in evolving the segment program
• Articulate program strategy and communicate results to key stakeholders
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the Canada, Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Dexian will on request provide accommodation for disabilities to support your participation in all aspects of Recruitment, Assessment and selection process.
About the Company
Dexian is a leading provider of staffing, IT, and workforce solutions with nearly 12,000 employees and 70 locations worldwide. As one of the largest IT and professional staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was launched in 2023 and created from the combination of DISYS, Signature Consultants, and other strategic acquisitions.
Dexian fuses the best elements of its legacy companies to create a platform that connects talent, technology, and organizations to produce game-chan...
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