Job Specifications
Are you ready to elevate your career to new heights? Imagine leading a dynamic team in a thriving company, where your expertise in ecommerce marketing will be the driving force behind innovative strategies and impressive growth. This is your chance to make a significant impact in a role that values your vision and leadership.
The position of Head of Ecommerce Marketing offers a unique platform for a seasoned professional to shine. This role is perfect for someone who thrives in a fast-paced environment and is passionate about driving online sales and customer engagement. The successful candidate will be at the forefront of shaping the digital landscape, ensuring the company remains a leader in the ecommerce space.
In this role, you will oversee the development and execution of comprehensive marketing strategies that enhance online presence and drive revenue. Your responsibilities will include managing a talented team, analysing market trends, and leveraging data-driven insights to optimise campaigns. Collaboration with other departments will be key to ensuring a seamless customer experience and achieving business objectives.
Head of Ecommerce Marketing- The Role:
Commercial Ownership & Financial Discipline:
Co-own ecommerce revenue and profit performance
Ensure marketing investment aligns with margin and cash discipline requirements.
Implement relevant marketing KPIs across all marketing channels incl CAC, LTV in addition to existing KPIs (ROAS, CPO etc) that supports investment decisions
Deliver efficient acquisition, strong return on investment and sustainable growth
Provide accurate forecasting and performance visibility to leadership
Align media investment with merchandising plans, stock and trading priorities
Contribute to structured board reporting and monthly and weekly reports and reviews
Ecommerce Marketing Strategy:
Develop and execute a multi-market ecommerce marketing strategy aligned to our phased Ecommerce roadmap
Prioritise traffic quality and acquisition efficiency
Balance short-term performance with long-term brand and organic growth
Define channel mix, budget allocation recommendations and investment scenarios for approval and then execution
Performance Marketing:
Own paid search, paid social, affiliates, display and emerging channels
Drive disciplined CAC management and continuous ROAS improvement
Lead structured testing frameworks across creative, audience and channel mix
Ensure agency partners operate against clear commercial KPIs and optimisation standards, holding them to accountability and driving continuous improvement
Continuously identify efficiency gains and scalable growth levers
SEO & Organic Growth:
Define and deliver the organic growth roadmap, partnering with agencies and internal stakeholders to ensure SEO deliverables are prioritised on the tech roadmap
Improve traffic quality and reduce dependency on paid acquisition over time
Ensure SEO initiatives are commercially aligned and technically robust
CRM & Lifecycle Marketing:
Own the CRM strategy across acquisition, activation, retention and reactivation
Drive database growth in line with commercial objectives
Increase repeat purchase, customer lifetime value and engagement
Ensure segmentation, personalisation and automation frameworks are effective and scalable
Experimentation & Conversion Optimisation:
Identify funnel opportunities and define marketing-led test hypotheses
Partner closely with Head of Ecommerce Platform to influence site optimisation priorities
Ensure experimentation is financially grounded and impact-driven
Embed a culture of disciplined, measurable testing
Team & Agency Leadership:
Lead and develop a small internal ecommerce marketing team
Build capability, accountability and high-performance standards
Own the success and performance of all agency partners
Define internal versus external capability models
Establish clear ways of working, structured reporting, and performance governance
Implement AI models and tools where relevant, ensuring that the team are trained up and deploying AI to improve workflows and see performance gains
The success of this role is measured not only by performance outcomes but by the strength, maturity and accountability of the marketing function
Head of Ecommerce Marketing- The Person:
8–12+ years of ecommerce or DTC performance marketing leadership experience with Shopify experience advantageous
Proven track record delivering ambitious growth while maintaining profitability
Strong financial acumen and forecasting discipline
Experience operating in turnaround, restructuring, or high-change environments
Deep expertise across paid media, CRM, SEO, and channel economics
Experience managing agencies and developing internal teams
High data literacy and comfort with structured reporting environments
Experience using AI to drive efficiencies, insights and improvements across marketing channels, budgeting etc
Experience in multi-market European ecommerce operations p
About the Company
Welcome to People Marketing Fashion Recruitment Your Recruitment Specialist in Fashion People Marketing is a specialist recruitment consultancy for the Clothing & Lifestyle sector, and we manage a wide range of vacancies including jobs in clothing, footwear, accessories, sportswear, homewares & fashion retail. Our expertise includes design jobs, technical roles, sourcing, production, sales, buying and merchandising roles. We recruit across the supply chain, and handle jobs in the UK and internationally. We are proud of our c...
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