Job Specifications
FieldAI’s Irvine team is where embodied AI meets real robots, real sensors, and real field deployments. Based in the heart of Southern California’s robotics ecosystem, we build risk-aware, reliable, field-ready AI systems that solve the hardest problems in robotics and unlock the full potential of embodied intelligence. If you want your work to ship, get tested on hardware, and improve through real deployments, Irvine is the place. We go beyond typical data-driven approaches or pure transformer-only architectures, combining rigorous engineering with learning systems proven in globally deployed solutions that deliver results today and get better every time our robots run in the field.
About the Role
We are looking for a Head of Marketing to own Field AI’s end to end marketing, brand, and narrative execution across customers, investors, and the broader ecosystem.
This is a senior leadership role responsible for translating real product capability, deployments, and data advantage into a clear, credible, and repeatable market presence. You will own how Field AI is positioned, how our story is told, and how that story converts into revenue, credibility, and category leadership.
This role sits at the intersection of go to market, product marketing, brand, PR, and investor narrative. You will work closely with leadership, product, sales, and external partners to ensure that everything we put into the market is accurate, provable, and amplified through the right channels at the right time.
What You Will Own
Customer and Product Marketing
Own customer facing marketing that directly supports revenue, pipeline, and deployment velocity
Define and execute Field AI’s event and exhibition strategy tied explicitly to GTM objectives
Own product marketing materials for events and customer engagement including brochures, demos, and visual explainers
Own website positioning and product marketing content with a focus on clarity, proof, and conversion
Build post deployment customer enablement assets including operations manuals, onboarding flows, and training content
Develop QR based and video based customer education including YouTube and private content libraries
Own customer site videos that document deployments, use cases, and real world performance
Brand and Creative Direction
Storyboard and produce high quality case study and capability videos grounded in real deployments
Define how Field AI’s capabilities are shown visually and narratively to maximize credibility
Design distribution strategies across social, owned channels, and partner amplification
Monitor competitors and partners across social and public channels and ensure Field AI’s advantages are clearly and consistently highlighted
Ensure Field AI is talked about correctly and credibly even when we are not in the room
Own Field AI’s brand system including website, visual identity, logos, and core creative assets
Define and enforce brand voice, tone, and visual consistency across all touchpoints
Ensure brand reflects Field AI’s technical maturity, deployment reality, and long term ambition
Partner with product and engineering to ensure creative work is grounded in what the system truly does
PR and External Communications
Own PR strategy and messaging while working with external agencies where appropriate
Ensure press coverage reflects real capabilities, deployments, and momentum
Prepare executives for media, public appearances, and external communications
Own news flow, announcements, and external narrative timing
Strategic Marketing Pillars You Will Drive
Ensure Field AI is consistently positioned around three core pillars:
Safety and deployability at scale
General purpose autonomy across robots, tasks, and environments
Cost affordable and effortless deployment with no maps, no GPS, no connectivity, and minimal human supervision
The Outcome You Are Accountable For
Create the right market buzz so that investors, customers, and partners independently articulate the following about Field AI:
Field AI is the category winner and clearly ahead of competitors
Field AI is the most general purpose autonomy platform with the largest TAM
Field AI has the most real deployments and is scaling faster than anyone else
Field AI has the largest and most defensible real world data advantage
Field AI can deploy on low cost hardware and access a much broader market with superior margins
Field AI has a uniquely strong and cohesive world class team
Field AI is firmly in product mode with real systems deployed and scaling
What You Bring
Proven experience leading marketing, brand, or narrative at a high growth technology company
Strong track record owning company level positioning and category narrative
Ability to translate complex technical systems into clear, credible, and defensible messaging
Experience building marketing that supports revenue and GTM rather than vanity metrics
Excellent editorial judgment and high standards for evidence and proof
Experience working cl