Job Specifications
About Yellow Rose by Kendra Scott
Born out of love for her family's Texas ranch and the connection, tranquility, and adventure it brings, Yellow Rose by Kendra Scott is the latest extension of the Kendra Scott brand. Taking its name from the infamous golden-hued roses of the Lone Star State, as well as the joyful style that the brand is known for, the Yellow Rose by Kendra Scott collection is a boutique approach to jewelry, apparel, and home goods that celebrates the rich ranch culture of the American Southwest.
Position Overview
The Marketing and Philanthropic Manager – Yellow Rose is responsible for positioning the Yellow Rose by Kendra Scott flagship location as a brand-led community hub that delivers culturally relevant, high-impact experiences—particularly during peak tentpole brand moments. This role supports both the flagship Austin market as well as our San Antonio market.
Reporting to the Sr. Manager of Regional Marketing – Yellow Rose, this role serves as the on-the-ground extension of the Brand Marketing team within the flagship environment. The MPM works in close collaboration with the Sr. Manager and Flagship Store Manager to ensure seamless alignment between brand strategy and retail execution.
The MPM is accountable for driving traffic and achieving event performance goals tied to key tentpole brand initiatives, ensuring flagship programming meaningfully contributes to both brand equity and store performance.
This structure reinforces that the role is brand-first, externally facing, and experience-led—while maintaining strong integration with retail execution and measurable business impact.
Responsibilities
Brand & Community Strategy
Own the flagship’s community and event strategy in alignment with overall Regional Marketing priorities.
Serve as the on-the-ground representative of the Regional Marketing team within the flagship market.
Translate national campaigns into localized, experiential moments that feel culturally relevant and elevated.
Identify opportunities to create sustained community engagement programs versus one-time activations.
Community Outreach & Partnerships
Identify, secure, and manage strategic local partnerships (creators, artisans, hospitality partners, nonprofits, media, etc.).
Serve as the primary brand ambassador for the flagship within the local market.
Cultivate long-term relationships that expand brand reach and credibility.
Ensure all partnerships align with brand positioning and strategic priorities.
Event Programming & Production
Own the annual and quarterly flagship event calendar.
Concept, plan, and execute premium events including:
Product launches
VIP and loyalty experiences
Influencer and press moments
Panels, workshops, and cultural events
Manage event budgets, vendor relationships, timelines, and run-of-show execution.
Deliver seamless, elevated experiences that reflect brand standards.
Flagship Retail Alignment (Dotted-Line Scope)
Partner closely with the Sr. Manager and Store Manager to align programming with sales goals and key tentpole moments.
Ensure events integrate seamlessly into the selling floor without compromising the customer experience.
Collaborate on staffing plans and peak traffic management during events.
Train and inspire store teams on event hospitality, storytelling, and brand experience delivery.
Measurement & Insights
Track and report on event and partnership performance, including traffic-driving initiatives and sales impact.
Monitor brand engagement metrics and community growth.
Share insights, learnings, and best practices with Sr. Manager and Retail leadership.
Identify opportunities to scale successful flagship initiatives to other markets.
Key Qualities for Success
Incremental traffic and sales contribution tied to event programming
Brand awareness growth within the local market
Community engagement and retention
Quality, scale, and longevity of strategic partnerships
Execution excellence of flagship experiences
Education and Experience Requirements:
Must be 18 years of age or older
Bachelor’s Degree in Business or Marketing is preferred
5+ years’ relevant experience in marketing, community affairs, business development or a related field
Ability to manage a flexible work schedule, including ability to work weekends and evenings as necessary to support local events
A shared commitment to our core values of Family, Fashion and Philanthropy
Genuine enthusiasm for fashion, style & the Yellow Rose brand
We are an equal opportunity employer and value diversity at our company.
About the Company
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion, and Philanthropy, we believe that our employees and customers are the heart and soul of our brand and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country. Since Kendra began this company in 2002, she has lived by three...
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