Job Specifications
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
Your Role
The Social Commerce Manager will own and scale our TikTok Shop strategy, driving revenue through product optimization, and performance analytics. Partnering with marketing teams on creator partnerships and live shopping. This role sits at the intersection of commerce and content, with ownership of TikTok Shop operations and growth. This person will be both strategic and hands-on, comfortable managing daily execution while building scalable processes as the channel grows.
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Impact
TikTok Shop Ownership & Growth
Own end-to-end management of TikTok Shop, including product listings, promotions, pricing, and merchandising
Develop and execute a TikTok Shop growth strategy aligned with revenue
Identify and test new TikTok commerce features (Live Shopping, Affiliate tools, Paid Boosting, Flash Sales)
Creator & Affiliate Management
Build and manage a TikTok creator/affiliate program with the PR & Paid Media teams
Monitor creator content quality, compliance, and conversion performance
Live Shopping & Campaign Execution
Plan and execute TikTok Live Shopping events
Coordinate hosts, creators, offers, and inventory with the PR & Paid Media teams
Own promotional calendars for major campaigns (launches, holidays, TikTok sales events)
Product & Catalog Management
Optimize product listings for TikTok Shop (titles, descriptions, imagery)
Ensure accurate inventory syncing and coordination with Ops/Fulfillment teams
Partner with Creative to test bundles, exclusives, and Shop-only SKUs
Performance & Analytics
Track and report on KPIs including GMV, ROAS, conversion rate, affiliate performance, and return rates
Use data to optimize creator mix, offers, and content formats
Provide weekly and monthly performance recaps with insights and action plans
Cross-Functional Collaboration
Partner with Creative, Paid Media, Digital Merchandising, Ops and Product teams to ensure seamless execution
Coordinate launches and ensure TikTok Shop aligns with broader brand initiatives
Act as the internal TikTok Shop subject-matter expert
Click here for benefit details related to this position.
Minimum Salary: $114,300.00
Maximum Salary: $154,875.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
3–6+ years of experience in e-commerce, social commerce, or digital marketing
Direct experience managing TikTok Shop (brand or agency side strongly preferred)
Strong analytical skills with comfort working in dashboards and spreadsheets
Excellent project management and communication skills
Ability to thrive in a fast-paced, test-and-learn environment
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recogni
About the Company
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of l...
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