Skills

Sales Programming

Job Specifications

***This is NOT a role with ForceBrands***

National Sales Director – US Retail Expansion

Location: US-based (travel 30–50%)

We are partnering with a high-growth, profitable plant-based protein and supplements brand to hire a National Sales Director to lead US retail expansion.

This company is an established international category leader with vertically integrated manufacturing, strong margins, and a proven track record of scale. The US business is currently ~$10M+ in annual revenue with distribution in Sprouts, HEB, Meijer, and Fresh Thyme — and significant white space ahead.

This is a true build role. The National Sales Director will own brick-and-mortar strategy, aggressively expand distribution (Natural channel first), and drive sell-in, sell-through, and retail velocity performance.

Key Responsibilities:

Develop and execute US retail expansion strategy across Natural and Grocery channels
Open new national and regional accounts
Own sell-in, promotional planning, and velocity-driving initiatives
Manage broker and distributor relationships
Align retail programming with broader digital demand generation efforts
Build the US retail function from the ground up

Ideal Profile:

Proven hunter with a track record of opening national Natural accounts
Experience calling on buyers in protein, supplements, VMS, or broader wellness categories
Strategic retail operator — not purely transactional
Blend of large CPG structure and entrepreneurial agility
Comfortable operating as a one-person show in a fast-paced growth environment

Compensation:

Base salary: $150K–$175K (flexible based on experience)
Bonus: 25–35%+
Equity participation

This is a unique opportunity to help scale a globally successful brand in the highly competitive US protein market, with meaningful ownership and long-term upside.

About the Company

ForceBrands is the preferred strategic talent partner and recognized thought leader for identifying C-Suite, executive, and top-tier professional talent for the consumer ecosystem. Our hiring solutions, Executive Search, Professional Recruitment, and a consumer industry job board, provide a consultative experience, helping more than 3,000 consumer-focused brands and organizations connect with talent that makes an impact. Our consumer-focused specialization, unrivaled network, and functional expertise keep Force at the forefr... Know more