Job Specifications
About Us: Born in 2008 among the artists and influencers of Los Angeles, Morphe instantly disrupted the beauty industry by making artist-designed, professional-quality brushes affordable and accessible. As the brand grew—into eyeshadow, blush, bronzer, lip, and more—so did its fanbase of unapologetic makeup lovers. A loyal community that we remain incredibly grateful for!
Over the years, Morphe continued to break boundaries, fuelled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically.
Job Summary: The Interim EU Marketing Director will be responsible for developing and activating the Morphe regional marketing strategy across our EU wholesale partnerships and brand building, in line with the Global Brand & Marketing strategy. They will lead the development of holistic 360 Regional Marketing plans; activating and amplifying the global marketing strategy, campaigns and content and commercialising the innovation and marketing calendar with consistency across all touchpoints. The Marketing Director is responsible for planning, managing, and optimising the marketing budget to ensure resources are used efficiently and deliver measurable business results; aligned with the Commercial teams. They will be responsible for Trade Marketing, PR & IR and Visual Merchandising.
This is a hybrid role, 3 days per week in our Marylebone office and 2 days from home.
Principle Accountabilities
Strategy & Brand Leadership
Define and deliver the annual regional marketing strategy, aligned to global direction and regional financial targets
Lead cohesive, innovative marketing campaigns across all channels to drive brand heat, reach, engagement and revenue
Own regional innovation and launch strategies across marketing, PR/IR and trade channels
Own the annual marketing budget, including planning, tracking, reconciliation and optimisation
Partner closely with Global Marketing to ensure toolkits, assets and campaigns are timely, relevant and regionally optimised
Trade Marketing
Manage and develop the regional Trade Marketing Manager
Develop and lead the annual Trade Marketing strategy by channel, aligned to brand and global guidelines
Co-create impactful trade marketing and activation plans with the Commercial team
Own channel plans and budgets in collaboration Commercial teams to deliver business objectives
Lead the annual promotional calendar, reviewing performance and optimising for results
PR & Influencer Relations
Manage and develop the Head of PR/IR
Define and ensure delivery of the regional PR and Influencer strategy in line with global direction
Build and manage strong relationships with media, agencies, vendors and key influencers
Drive brand awareness, advocacy and engagement through best-in-class earned activity
Visual Merchandising
Manage and develop the Head of Visual Merchandising
Inspire creativity and excellence in execution within the EU VM team
Support collaboration and alignment with the global VM team
Ensure delivery of strategic planning, budget management & on-going development & execution of Visual Merchandising solutions and projects
Leadership & Stakeholder Management
Lead, coach and develop high-performing teams with a strong, customer-centric and results-driven culture
Identify capability gaps and invest in learning, development and succession
Act as a senior marketing expert and trusted partner to regional and global stakeholders
Collaborate with the leadership team to drive engagement, performance and company values across the region
Key Working Relationships
Senior Commercial Director
Senior Finance Director
Operations Director
Global marketing/brand teams
Required Skills & Experience
Experience within the beauty industry is a must
Multifaceted marketeer with omnichannel expertise – Digital, Trade Marketing, PR & IR
Multi-region experience, specifically within Europe ideally within a global business
Strategy driven & innovative. Focused on consumer behaviour and able to translate insights into maximised ROI
Ability to work in a highly agile, fast moving and entrepreneurial environment where one will be operating both at strategic and executional level and be ready to change plans at short notice
Comfortable dealing with ambiguity and change
Excellent leadership skills and ability to drive and motivate team to achieve results
Strong attention to detail and organisational skills
Ability to work independently and meet deadlines
Excellent interpersonal and communication skills; able to influence across functions and levels within the organisation and beyond
Ability to multi-task and work in a fast-paced environment under tight deadlines
Ability to exercise problem-solving and innovative-solution mindset to efficiently resolve issues
Self-motivated; able to complete tasks and r