Job Specifications
At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust. We’re incubated within the HelloFresh Group, which provides us the agility of a startup with the resources and support of a global organization.
We are looking for a detail-oriented and driven Senior Growth Marketing Associate to join our team. Reporting to the Growth Marketing Lead, you will have the opportunity to make a significant impact on one of the fastest-growing brands in the HelloFresh family and help define its culture along the way. The ideal candidate is a proactive and hands-on professional, eager to learn and grow in a fast-paced environment. If you are passionate about Growth, have a track record of scaling paid social programs for brands, have a strong creative intuition, and share our love for dogs, this is the perfect role for you.
You will…
Sit at the intersection of paid media and performance creative
Manage the day-to-day execution and optimization of key campaigns across Meta, TikTok, Influencer and other growth marketing channels
Collaborate with creative partners, designers, and influencers to maintain a pipeline of scroll-stopping performance creative
Set up, test, deploy, and analyze experiments (creative, discount, user journey, attribution, etc.)
Own cost reporting and campaign setup
Report on and improve key KPIs. Provide actionable insights, highlighting key trends, and identifying strategic opportunities
Work cross-functionally with the broader team to support seasonal initiatives and changes to brand positioning
Identify and pursue new growth opportunities, tools, and platforms that can improve campaign and team process efficiency
Jump in hands-on where needed, whether developing ad creative, QA’ing tracking links, or pulling adhoc performance reports
Test new potential marketing channels to ensure continuous business growth
Face a steep learning curve and benefit from a significant boost to your professional development
You are…
An expert performance marketer: you know what works and what doesn’t. You’ve scaled brands’ budgets and know how to structure ad accounts to achieve profitable growth.
Process driven: you have a system to test new creatives, scale winners, and analyze results. You have hypotheses for why ads will work or why they fell flat
Creative & resourceful: you can translate your ideas into clear, simple designs for partners to develop. You know how to use Canva and CapCut to move quickly when needed
Entrepreneurially Minded: you have vision, passion, and imagination; you are not afraid to ask, ‘what if’ and constantly challenge the status quo
Analytical: data is your friend; you're able to translate numbers into action and pave the way for efficiency
Team-oriented: you work well both in a team setting and autonomously. You don’t need to wait for clear instructions before you can take action and launch successful initiatives
Customer-centric: you understand our customer and can put yourself in their shoes. You consume media with a marketing mindset and apply inspiration to your own work
Strategic: you recognize and resolve situations that are ambiguous or challenging and use logic to identify alternatives, evaluate, and present approaches to solving complex problems while thinking in terms of contingency plans
You have…
A love for dogs
4+ years of Growth marketing; background in D2C (ecomm or subscription) is a must
2+ years of recent hands-on Meta media buying experience
Excel/Google Sheets mastery, GA4 proficiency; basic SQL knowledge is a plus
Strong creative intuition - you can spot what content is likely to perform well and why
Experience working with influencers, designers, and creative partners
A strong understanding of performance marketing metrics (CPM, CVR, CAC, LTV, ROI)
Experience collaborating with and influencing cross-functional teams across different offices
Strong communication, writing, and presentation skills
An obsession with growth and building things and a positive mindset towards challenges and new opportunities
Interest in learning about the full marketing mix and cross-channel impact
Let’s cut to the cheese, this is why you'll love it here
Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Developmen
About the Company
HelloFresh is on a mission to change the way people eat, forever!
From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022.
HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, respons...
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