Job Specifications
Help empower our global customers to connect to culture through their passions.
Why you’ll love this role:
StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Apparel is foundational to StockX — not just as a category, but as an expression of identity, culture, and global trends.
We are expanding how apparel culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the apparel market — they live inside it.
The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.
You will act as:
The internal authority on the first-hand and second-hand apparel ecosystem
The external face of StockX to apparel sellers, creators, designers, and community leaders
The architect of the apparel go-to-market playbook for this new initiative
This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team.
What You’ll Do:Own the Apparel Category End-to-End
Define and execute the growth strategy for apparel within the platform
Own category-level performance across supply, engagement, and revenue
Establish quarterly goals, leading indicators, and operating rhythms
Be the Market & Culture Expert
Maintain deep, current knowledge of apparel culture, including:
Key sellers, creators, designers, brands, and retailers
Sub-segments (streetwear, luxury, contemporary, vintage, performance, regional styles, etc.)
Seasonal drops, brand dynamics, collaborations, and cultural moments
Pricing dynamics, liquidity, and resale economics
Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions
Supply & Creator Acquisition
Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
Personally recruit and onboard flagship sellers who set the tone for the platform
Develop seller strategies that balance credibility, storytelling, and commerce
Commerce Strategy & Category Moments
Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
Partner with Category Marketing to design culturally authentic activations
Experiment with new approaches and iterate quickly based on performance and feedback
Cross-Functional Leadership
Work closely with Account and Partnerships Managers to scale seller acquisition and support
Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
Provide clear, actionable insights from the market to influence roadmap prioritization
Build the Playbook
Document learnings, frameworks, and best practices that can be reused across future categories
Help define what “great” looks like for category ownership at StockX
Support hiring and onboarding as the apparel category team grows
About you:
Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems
Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
Strong relationship builder with credibility among sellers, creators, designers, and community members
Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
Entrepreneurial, scrappy, and energized by building something from the ground up
Nice to Have:
Existing network of apparel resellers, brand operators, designers, boutiques, or creators
Experience buying and selling apparel or operating within resale or fashion marketplaces
Familiarity with content-driven commerce, creator platforms, or enthusiast communities
Experience working cross-functionally with product and engineering teams
Experience running your own business or startup
Why This Role Matters:
Apparel will define the early perception and success of this new commerce initiative at StockX. This role sets:
The cultural bar for the platform
The go-to-market blueprint for future categories
The credibility of StockX with the apparel community
You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angel