Job Specifications
The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most.
You will own the execution of high-impact retail and digital programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing decisions.
This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising.
What You'll Own
Retail & Shopper Strategy
Develop and execute shopper marketing strategies across key retail accounts
Build programs that drive conversion at shelf, online PDPs, and retailer media networks
Partner with retail team and digital team to support key retailer launches and initiatives
Retail Media & Digital Shelf
Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.)
Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages
Track and improve conversion performance across retailer.com platforms
Promotions & Merchandising
Plan promotional calendars in partnership with sales and finance
Develop merchandising concepts including endcaps, displays, and retail activations
Ensure promotional programs are aligned with brand positioning and margin goals
Retail Launches & Programs
Support new retail launches with strong shopper programs and storytelling
Develop toolkits and marketing support for retail partners
Create cross-channel campaigns that support both brand awareness and retail sell-through
Performance & Insights
Track performance of shopper marketing initiatives and optimize programs over time
Analyze retail media, promotional performance, and in-store execution data
Translate insights into actionable recommendations for sales and marketing teams
What Success Looks Like
Strong retail sell-through and velocity across key accounts
High-performing PDPs and digital shelf presence
Retail media programs that drive efficient conversion
Seamless collaboration between retail, brand, and digital teams
Retail partners that view our brand as a best-in-class marketing collaborator
Requirements
What We're Looking For
3-5 years experience in shopper marketing, retail marketing, or trade marketing
Experience working with retail media networks and retailer.com ecosystems
Strong understanding of CPG retail dynamics and shopper behavior
Experience managing cross-functional initiatives across marketing and sales
Highly organized and comfortable managing multiple retail programs simultaneously
Analytical mindset with ability to translate data into actionable insights
Bonus Experience
Experience working with emerging CPG brands or high-growth startups
Familiarity with Walmart, Target, Kroger, and Instacart ecosystems
Experience launching new products into retail
Experience working closely with sales teams and retail buyers
Why This Role Matters
Shopper marketing is where brand demand turns into real revenue. This role ensures that when a shopper encounters our brand, whether online or in-store, the experience is compelling, clear, and conversion-ready.
You will play a key role in helping the brand win at the shelf, on the digital shelf, and everywhere shoppers are making decisions.
Benefits
Competitive Salary
Quarterly Bonuses
Monthly Health Stipend
Health Benefits
Generous PTO
About the Company
Coffee is "wakeup technology" that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, "Welp, that's coffee." Instead of shoulder shrugging, we've developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We've served 1,000,000 customers ...
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