Job Specifications
About The Role
The role of the Head of Creative is to lead the internal creative agency that services marketing, commercial (retail, ecom and wholesale) and the product team (Icons, slogans, packaging etc..). This is a leadership role - and oversees a broad output across imagery, video, podcasts, product copy and editorial content, across multiple languages and regions. This role is responsible for ensuring that the brand shows up cohesively across all channels - and that we have the assets required to run and market the business.
About Finisterre
Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.
Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes' Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.
As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you
Key Responsibilities
Guide the entire creative department to deliver our collective company goals through exceptional copy, imagery, video, and other creative endeavours
Deliver strategies that are insight and data-led, but creatively inspired, that drive real results
Coach the team in behaviours which align with the company vision, strategy, and values
Develop strong relationships with all departments and be a role model for excellent communication skills
Partner closely with the CMO around strategic problems that arise and help create solutions to these
Monitor and drive diversity and inclusion training throughout the team
Monitor and drive social and environmental impact targets and training throughout the team
Ensure all team members have structured performance reviews and development plans with clear objectives aligned with the department's strategy
Build the department's succession plan, facilitate team members in owning their career progression and personal development potential within the department, across the business and externally
Requirements
WHAT YOU'LL BRING TO FINISTERRE
10+ experience at senior management level within a multi-channel, multi-site, clothing retail business
A consummate creative and marketing professional, commercially astute with strong industry awareness. You understand how all the various elements of marketing work together to drive the business — you understand and value the full remit of our creative - from the glamourous Brand work to the repetitive detail of a PDP. You understand and appreciate it all
Proven track record of delivering against all aspects of Creative strategy and KPIs in a similar business
Understand how to work with creatives - getting the best from them, whilst balancing this with the scale of the business. We are a lean, exciting scale up that requires energy and practical problem solving.
Experience with global expansion, including translation and localisation
Proven ability to train, mentor and coach teams to develop skills, behaviours and strength of succession plan
Passion, energy and aspiration in line with Finisterre values, products, brand and customers
Excellent self-awareness, communication, networking and interpersonal skills
Resourceful, creative, resilient and entirely flexible: thrives on positive change
Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
Benefits
WHAT YOU'LL RECEIVE FROM FINISTERRE
We are offering a full time, permanent contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall. We'll invest in you with a competitive salary, and benefits package.
But it's not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You'll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:
25 days holiday per year, plus up to 8 UK bank holidays (pro rata for pat time employees)
Additional holidays for length of service
Your birthday day off
Up to 3 days of pai
About the Company
For those who share our love of the sea. Proudly #BCorp It started in 2003 in a flat above a surf shop with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. Since these early days, driven by those who have jumped on board, supported by our customers and suppliers, the brand and product has widened beyond these original beginnings. Yet from our cliff top workshop in St. Agnes, we stay true to our original design ethos of functionality and sustainability brought to life in an understated ...
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