Skills

Marketing

Job Specifications

Performance Marketing Manager

Location: Hybrid

Reports to: CEO

Brands: Skin Gym + PaintLab

Skin Gym and PaintLab are category-leading beauty brands distributed nationally at major retailers including Nordstrom, Walmart, Target and Ulta. We are focused on accelerating direct-to-consumer growth and building a best-in-class performance engine across channels. We’re hiring a Performance Marketing Manager to own and scale revenue-driving marketing efforts across DTC, Amazon, and retail media.

This is a hands-on, data-driven role for someone who wants real ownership and measurable impact.

You will be responsible for driving profitable growth across:

DTC Paid Media:

Own Meta, Google, TikTok, and emerging acquisition channels
Manage budgets and optimize for scale + efficiency
Develop structured creative testing roadmaps
Monitor CAC, ROAS, MER, CVR, and AOV
Identify opportunities to unlock incremental growth

Lifecycle Performance:

Oversee performance of email/SMS marketing
Partner with internal email team and consultants
Align acquisition messaging with retention strategy
Improve LTV and blended MER

(Note: You won’t build emails, but you will own performance outcomes.)

Amazon Advertising:

Own Amazon PPC strategy and optimization
Improve ACOS and TACOS
Identify and scale hero SKUs
Align ad strategy with ranking and inventory goals

Retail Media:

Manage retail ad platforms (e.g., Roundel, Walmart Connect)
Optimize spend for sell-through and profitability
Measure incremental lift and return

What We Are Looking For:

4–7+ years of performance marketing experience in a CPG company preferably beauty or fashion
Strong hands-on Meta + Google Ads experience
Experience managing Amazon PPC
Experience with retail media platforms preferred
Proven track record scaling DTC brands
Highly analytical with strong commercial judgment
Comfortable managing six-figure monthly ad budgets
Beauty, fashion, or lifestyle experience is a plus

About You:

You are:

Data-obsessed but creatively aware
Comfortable making budget decisions
Not afraid to scale aggressively when performance supports it
Able to turn performance data into clear action plans
Excited to build something, not just manage it

About the Company

Skin Gym is an innovative beauty brand that fits right into your active lifestyle, inspired by ancient and modern beauty techniques. We make beauty tools and skincare for the face and body. Featured in Vogue , Allure, ELLE , Harper's Bazaar and Cosmo , Nylon, Byrdie, and many more! Award-Winning Products Female-Founded. Family Owned. Designed and based in Los Angeles. Worldwide shipping + ULTA , Nordstrom, Macy's , Amazon and more... Know more