Job Specifications
Overview
Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!
Responsibilities
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Meet the Recruiter: Amber Smallwood
What You'll Get To Do
This Retail Media Marketing Specialist role exists to support the execution, optimization, and analysis of retail media campaigns across major platforms, such as Amazon, Walmart, Target, Costco, Best Buy and others, ensuring alignment with business goals and driving performance through data-driven insights and cross-functional collaboration. It plays a key role in enhancing digital visibility, customer engagement, and sales growth through strategic media management.
Retail Media Campaign Support
Assist in launching and optimizing campaigns across Amazon, Walmart Connect, Target Roundel, Best Buy, Costco, and other RMNs.
Monitor campaign performance and prepare weekly reports on KPIs such as ROAS, CPA, CTR, and conversion rates.
Coordinate with agency partners to ensure timely execution and delivery of assets.
Marketing Execution
Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics.
Ensure media budgets are controlled within KPI limits established by the business units.
Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences.
Run A/B tests and apply learnings to optimize campaigns.
Analytics & Reporting
Maintain dashboards and assist in performance analysis using tools provided by the Business Intelligence team.
Identify trends and provide insights to improve campaign effectiveness.
Ensure Retail Media Dashboard tools are accurate.
Support competitive benchmarking and market research initiatives.
Cross-functional Collaboration
Work with Sales, Product, and Creative teams to ensure campaign alignment with promotional calendars and product launches.
Assist in coordinating digital shelf content updates and promotional activations.
Ensure PDP quality, Brand Stores updates
Operational & Administrative Support
Help manage media budgets, track invoices, and support reconciliation processes
Maintain campaign documentation and assist with purchase order creation
Innovation & Growth
Stay current on retail media trends, platform updates, and emerging technologies
Recommend new tactics and platforms to expand reach and drive incremental sales
Scope
Individual Contributor reporting to Sr. Performance Marketing Manager
Liaison between agencies and Category team
Qualifications
What You'll Bring:
Education & Experience
Bachelor’s degree in marketing, Business, or related field (preferred).
3+ years of experience in digital media, preferably with a focus on retail media or e-commerce.
Strong understanding of Retail Media Network including Amazon Ads and Walmart Connect (required)
Experience inTarget Roundel, Orange Apron and Best Buy My Ads. (Preferred)
Familiarity with tools such as Pacvue/Skai, Profitero, Helium 10
Strong analytical skills and proficiency in analytics tools (e.g., Excel, Power BI, retail media dashboards)
Experience working in Vendor Central; additional Seller Central experience a plus
Experience working with media agencies and cross-functional teams
Problem Solving
Proven ability to interpret data and translate insights into actionable strategies.
Excellent oral and written communication skills
Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively.
Flexible, adaptable team player with strong interpersonal skills
Must be able to work independently with minimal supervision
Communications
Internal: Sales Team, Category team, Marketing Team. Data & Analytic Team
External: Agencies and platforms
Other Requirements
Limited Travel to business conferences and strategic meetings
Benefits & Perks - What's In It For You
Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:
Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance – Tuition reimbursement for job-related c