Skills

Communication Strategic thinking Decision-making CRM A/B Testing SEO Marketing Email Marketing Analytics Strategic Planning Google Analytics Digital Marketing

Job Specifications

Digital Channel Marketer

(Hybrid – Plano, TX)

Initial 12 Month Contract – Hybrid (Plano, TX – 3 days)

Position Overview:

Our client is seeking a strategic and data-driven Digital Channel Marketer to join a mission-based marketing team focused on driving net new customer acquisition through integrated digital channels. This role is ideal for a “T-shaped” digital marketer — someone with broad experience across multiple digital channels who also brings deep hands-on expertise in web, CRM, and email marketing. You will help shape and execute end-to-end digital channel strategies, optimize customer journeys, and influence acquisition performance through testing, reporting, and cross-functional collaboration.

This is not a developer role. It is a marketing-focused position that blends strategic ownership (approximately 60%) with tactical execution (approximately 30–40%). The ideal candidate thrives in a highly collaborative, team-first environment and understands that strong results come from integrated channel strategy.

Key Responsibilities:

End-to-End Channel Strategy & Ownership:

Own and optimize specific digital acquisition channels (Web + CRM/Email focus)
Develop and execute integrated digital marketing plans aligned to business goals
Influence full-funnel channel marketing strategy and customer journey design
Drive unified campaign execution across web, email, and organic channels
Balance strategic planning with hands-on execution

Customer Experience & Journey Optimization:

Design and refine end-to-end customer journeys across digital touchpoints
Craft seamless acquisition-to-engagement experiences
Improve UX through CRO best practices and performance insights
Partner with SEO, paid media, and segment teams to ensure channel alignment

CRM & Marketing Automation:

Manage and optimize CRM-driven lifecycle marketing initiatives
Support segmentation, automation, and campaign workflows
Work within Eloqua (strongly preferred) and support migration to Marketo
Execute A/B testing, drip campaigns, and personalization strategies

Analytics, Reporting & Testing:

Monitor and analyze performance data across digital channels
Conduct testing of new messaging, user experiences, and campaign journeys
Provide actionable reporting and insights to inform optimization
Leverage data to continuously improve ROI and acquisition efficiency

Collaboration & Cross-Functional Partnership:

Work within a small, highly collaborative marketing team
Integrate your channel expertise with other digital specialists (SEO, paid media, etc.)
Maintain a strong “we vs. me” mindset — team success over individual ownership
Clearly communicate strategies, insights, and performance outcomes

Required Qualifications:

5+ years of hands-on digital marketing experience
Demonstrated experience managing or contributing to end-to-end digital campaigns
Strong expertise in Web and CRM/Email marketing
Experience working with marketing automation platforms (Eloqua strongly preferred; Marketo experience highly valued)
Strong understanding of how digital channels integrate across the customer journey
Experience conducting A/B testing and optimizing conversion rates
Strong analytical mindset with data-driven decision-making ability
Excellent communication and collaboration skills
Comfortable working onsite in Plano, TX three days per week

Deep Expertise (Vertical Bar – Primary Strength in One or More Areas):

Web Marketing & CRO
CRM / Email Marketing & Automation
SEO & Content Optimization
Paid Media Strategy
Marketing Analytics & Reporting

Preferred Qualifications:

Experience with Eloqua (strong nice-to-have)
Experience supporting Marketo migrations
Advanced Google Analytics / GTM knowledge
Basic CMS experience (updating headlines, swapping images, content adjustments)
Experience in collaborative, cross-functional team environments
Background in digital acquisition and growth marketing

Core Competencies:

End-to-end channel marketing strategy
Digital acquisition & customer journey optimization
CRM & lifecycle marketing
Conversion rate optimization (CRO)
Data-driven testing & reporting
Strong team mentality and cross-functional collaboration
Strategic thinking with hands-on execution capability

About the Company

Motion Recruitment delivers IT Talent Solutions for Contract, Direct Hire, Managed Solutions and Statement of Work to all of North America from our 21 delivery centers. Our high-touch, specialized, team-based recruitment model’s success is proven through our exemplary track record in filling the most challenging IT positions for startup and enterprise clients alike. Our hyper-specialized tech focus results in a truly consultative approach for both our clients and candidates, within our recruiting areas of expertise: Software... Know more