Job Specifications
About Dyson
Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.
About The Role
As a Retail Activation Lead, you will be responsible for:
Ensuring compliance with selective distribution distributors' websites
Managing the online launch of new products: includes product pages and updating eSIS.
Improving the customer experience online: Developing and implementing plans to enhance the customer experience and ensuring consistency across channels.
Building and executing the online activation roadmap: Selecting activation levers that match desired sell-out results and allocating investments (back margin/marketing budget) accordingly.
Plan and manage retail media activities (banners, sponsored products, newsletters, homepage takeovers, etc.)
Measuring performance: Defining and tracking key performance indicators to assess the effectiveness and ROI of online and offline campaigns. Analyzing sales data, and highlight measures to provide actionable insights.
Monitoring the market and analyzing the competition: Tracking market trends and identifying potential competitive threats. Supporting strategies to maintain Dyson’s leadership and growth in the market.
Project management: Leading projects and ad-hoc initiatives aimed at improving sales activation and customer engagement.
Budget management: Managing budgets allocated to activation activities, ensuring effective allocation and tracking of expenditures.
Creating synergies between countries within the southern europe cluster (data analysis, roadmap roll-out) to improve efficiency and optimize resources.
Gathering and sharing best practices with other countries in the cluster.
About You
To succeed in this role, we expect you to have:
A Master’s degree (Bac+5) in Marketing or Sales.
At least 5 years of experience in e-commerce, digital activation, retail media marketing, or similar fields.
Strong understanding of online consumer journeys and retailer environments.
Data-driven mindset and solid analytical skills—comfortable with campaign reporting tools.
Excellent communication and project management abilities.
Creative, collaborative, rigorous, and always looking for smarter ways to work. Ability to proactively identify challenges and propose solutions.
Strong ability to manage multiple priorities and deliver results within tight deadlines, with high rigor.
Assertive, independent, and results-oriented mindset.
Excellent teamwork and strong interpersonal skills.
Ability to effectively present ideas, projects, and results.
Proficiency in Microsoft Office applications, especially Excel, for data analysis and reporting.
Fluency in French and English is essential (minimum B2 level).
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
About the Company
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And w...
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