- Company Name
- The Scotts Miracle-Gro Company
- Job Title
- Director, Brand Creative Lead
- Job Description
-
Job title: Director, Brand Creative Lead
Role Summary: Lead the strategic and creative direction of a major consumer brand’s advertising, communications, and cultural activations. Own the entire creative journey—from concept to execution—across TV, social, partnership, PR, influencer, and experiential platforms. Mentor a small creative team and collaborate with internal stakeholders and external agencies to deliver work that is authentic, disruptive, and consumer‑centric.
Expectations:
- Minimum 10 years of progressive creative leadership in brand marketing, with proven experience driving integrated campaigns that span TV, digital, and experiential media.
- Demonstrated ability to translate business goals into compelling creative concepts that resonate with broad audiences.
- Comfortable pitching ideas to senior leadership, storyboarding on demand, and influencing decision makers across functions.
- Passion for nature, plants, and outdoor storytelling, bringing personal enthusiasm to brand narratives.
Key Responsibilities:
- Develop and oversee brand advertising and communications strategy, ensuring cultural relevance and strong consumer engagement.
- Lead integrated creative campaigns across all touchpoints (TV, social, partnerships, PR, influencer, activations) and coordinate rapid “speed‑to‑culture” moments.
- Partner with Insights, Digital, and platform teams to embed consumer insights and data into creative execution.
- Manage external agency relationships, providing feedback, setting clear objectives, and accelerating decision‑making.
- Mentor and inspire a direct reports team (Art Director, Copywriter, Integrated Marketing Manager) to grow creatively and professionally.
- Own strategic discussions with North American leadership, presenting creative recommendations that align with business objectives.
Required Skills:
- Strategic creative leadership and campaign development across multiple media.
- Strong storytelling, copy, and visual communication abilities.
- Agency liaison and relationship management.
- Cross‑functional collaboration, influencing senior stakeholders.
- Budget oversight, timeline management, and delivery execution.
- Familiarity with social media platforms (TikTok, YouTube, etc.) and modern activation tactics.
- Passion for plant‑based lifestyle content.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Advertising, Communications, Film, or related field.
- Relevant industry certifications (e.g., Adobe Certified Expert, AMP) are a plus but not mandatory.