Job Specifications
THE POSITION
Our roster has an opening with your name on it
We are currently looking for an Acquisition Strategy Associate to support the strategic growth and operational excellence of our customer acquisition initiatives. This is an exciting opportunity to drive impact across alternative acquisition channels, promotional operations, and customer experience optimization while working closely with cross-functional teams to enhance our acquisition capabilities.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Acquisition Channel Strategy & Operations:
Own and optimize acquisition channels including Refer-a-Friend (RAF), Verified Not-Activated, and Cross-Sell
Conduct channel operations while developing and testing strategies to optimize both product experience and offer mechanics
Support costing analyses to improve forecasting accuracy
Build upon existing strategies and determine next-phase opportunities, including leveraging targetable offers and media integration
New User Conversion Strategy:
Assist with conversion strategies across various points in the customer acquisition funnel, focusing on users at different stages of their journey
Execute comprehensive testing programs including communication cadence, copy optimization, offer mechanics, and generosity levels
Partner with Legal team to expand messaging capabilities and improve targeting options for users throughout the conversion process
Implement insights from A/B testing to drive continuous improvement in conversion rates across all funnel stages
Promotional Operations & Process Excellence:
Manage end-to-end promotional operations including creative requests, onboarding journey merchandising, CRM operations coordination, terms & conditions management, and more
Streamline processes with promotional operations, legal, and other cross-functional teams
Collaborate with Product and Customer Service teams with promotional and product issue resolution and escalation management
Customer Experience & Insights:
Gather insights to identify new user pain points and develop actionable improvement plans
Support the team on maximizing untapped efficiencies and enhancements to promotional capabilities
Facilitate testing and implementation of sign up and onboarding experience optimizations
THE STATS
What we're looking for in our next teammate
Minimum of 3 years of experience in growth marketing, customer acquisition, or strategy and operations preferred
Bachelor's degree in Marketing, Business, Analytics, or related field preferred
Strong operational mindset with proven ability to manage complex, multi-channel programs
Experience with promotional operations, campaign management, and cross-functional coordination
Proficiency with marketing technology stack including CRM platforms, testing tools, and analytics platforms
Data-driven approach with strong analytical skills and attention to detail
Strong communication skills and ability to collaborate effectively across teams
Customer-focused mindset with understanding of user experience optimization
Intermediate-advanced Excel skills and comfort with data analysis and reporting
Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
Knowledge of sports and/or experience working within a heavily regulated industry is a plus
An avid sports and gaming fan, and have played FanDuel or competitive products
Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.
About Fanduel
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Player Benefits
About the Company
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada ...
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