Job Specifications
About The Group
From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.
Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.
Job Overview
The Lavazza Digital & Social Associate will play a key role in leading the development and execution of both paid and organic social media strategies, working closely with external agencies and internal cross-functional teams to ensure alignment with brand priorities and global direction. This role oversees monthly social content planning, guides creative asset development, and drives engagement through strategic content and performance optimization. Additionally, the associate will support influencer marketing initiatives by identifying and managing partnerships, handling logistics, and amplifying content across digital channels with agencies. The role also includes budget and administrative support, including vendor setup, PO and invoice management, and expense tracking. A strong understanding of the coffee category, brand performance, and consumer trends is essential to support strategic brand initiatives in collaboration with the Lavazza Brand Manager.
Location: New York, NY
Job Responsibilities
Develop and execute paid and organic social media strategies, including media planning, creative direction, performance analysis, and campaign optimization.
Manage content operations and maintain a monthly social calendar aligned with product launches and brand initiatives.
Collaborate with agencies and global teams to produce engaging, on-brand social content and creative assets.
Analyze social performance metrics to inform strategy and drive engagement and follower growth.
Oversee influencer partnerships, including selection, briefing, logistics, and amplification across digital platforms.
Support budget management and ensure timely execution of financial and administrative marketing tasks.
Stay informed on coffee industry trends, competitive landscape, and consumer insights to assist in brand strategy development.
Professional Qualifications
Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field preferred
1-3 years digital marketing or related experience
Strong project management and organizational skills
Proficiency in social media platforms, content management tools, and reporting dashboards
Strong proficiency in PowerPoint, Excel
Ability to manage multiple projects in a fast-paced environment
A keen eye for creative content and detail
Passion for the coffee industry and understanding of food & beverage trends is a plus
Travel Requirements
Ability to travel as needed up to 10% of time
Benefits/Perks
Competitive Medical, Vision, Dental Benefits
401K Package
Employee Assistance Program
Onsite Cafeteria and Gym (West Chester location)
Hybrid Work Schedule
Ability to be barista certified
Monthly Lunches provided by Lavazza
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Flexible business casual dress code - jean friendly!
Free coffee, anytime!
Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
About the Company
“Awakening a better world every morning” is the Purpose that drives us forward every day. We strive to create sustainable value for shareholders, collaborators, consumers, and the communities in which we operate around the globe. To do this our Values serve as our compass: Authenticity, Passion for Excellence, Responsibility, and Inventiveness. They enable us to continue our success story, leading us into a future with more to offer for everyone. Because we are committed to building a better world, one sip of coffee at a tim...
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