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Valeo Foods UK

Brand Manager - Sweets

On site

York, United kingdom

Full Time

06-11-2025

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Skills

Leadership Adaptability Go Problem-solving Sales Presentation Skills Marketing Analytical Thinking

Job Specifications

Company Description

At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.

But that's not all – our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

Job Description

Brand Manager - Confectionery

York / Hybrid with 2 days per week on site in Acomb

As a Brand Manager at Valeo Foods, you will be at the heart of developing and executing marketing strategies for one of our leading food brands. You’ll have the opportunity to shape and drive brand vision, ensure growth in key markets, and work alongside a passionate team to create campaigns that truly resonate with consumers.

Develop and execute comprehensive brand plans that drive growth, strengthen brand equity, and elevate consumer loyalty.
Lead the development and implementation of innovative, high-impact marketing campaigns across multiple channels.
Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
Work closely with product development, sales, and digital teams to ensure brand consistency and success in the marketplace.
Manage brand budgets and track performance to ensure ROI on all brand-related activities.

Qualifications

Good leadership to shape, align and plan
Very strong analytical thinking
Strong capacity to create and embrace change·
Strong collaboration skills incl. the capacity to tell people what they need to hear
Very strong “Personal Best” mindset: to seek to be better tomorrow than we are today
Good stewardship of initiatives from the brand plans
Good adaptability to operate at all levels of the organisation
Very strong presentation skills – written and verbal
Very strong ability to work in a fast-paced, dynamic environment
Strong experience of the full marketing mix – from insight generation, problem-solving, target-setting, delivering and measuring
Strong experience in interacting successfully with board-level stakeholders and in collaborating widely with sales
Strong track record of creating change that shaped the thinking and deliver business results
Strong experience in NPD, Go-to-market, internal and external engagement around brand plans

Additional Information

What we offer you in return

Hybrid working, with 2 days at York Site
Excellent Career Opportunities
Matched pension scheme up to 10%
Death in service
Cycle to work scheme
Retailer discount platform
Staff discount
And plenty more

About the Company

At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity. But that's not all - our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets,... Know more