Skills

Communication Leadership HTML CRM A/B Testing Attention to detail Merchandising Analytical Skills Marketing Analytics Google Analytics

Job Specifications

W2 position in San Francisco, CA - 9 month long assignment.

We’re looking for a data-savvy, brand-forward Assistant Manager to join our CRM & Lifecycle Marketing team. This role will be instrumental in elevating our customer engagement strategy through analytics, segmentation, and performance optimization. You will be managing our adhoc content library, executing promotional campaigns, and delivering actionable insights through weekly and monthly reporting. You’ll collaborate closely with cross-functional partners and help shape lifecycle journeys that reflect our brand’s voice and values that are grounded in customer insights. A key part of this role will be analyzing performance metrics and identifying trends to inform strategy managing our AI-powered content tool and supporting experimentation through A/B testing.

Key Responsibilities:

Analytics & Reporting:

Own weekly and monthly CRM reporting across email and mobile messaging.
Work with CRM manager on insights to make recommendations to leadership and cross-functional partners.
Partner with the CRM Manager to analyze campaign performance and deliver insights to cross-functional stakeholders.
Collaborate with the Analytics team to design and interpret A/B tests. o Identify behavioral trends and performance patterns to recommend segmentation and content strategies.

Content Management:

Oversee execution of adhoc promotional campaigns across email and mobile. o Develop clear creative briefs that are highly compelling and relevant with a consumer-first mentality
Manage and optimize usage of our AI content platform (Movable Ink Da Vinci).
Ensure content outputs align with brand guidelines and campaign objectives.
Maintain and optimize the adhoc content library for accuracy and accessibility.
Manage campaign timelines, content briefings, QA, and approvals.
Work with vendors to ensure flawless campaign setup, testing, and deployment.

Cross-Functional Collaboration:

Partner with marketing, merchandising, and creative teams to ensure coordinated consumer experiences.
Coordinate with loyalty and product teams to ensure campaigns are reflective of new updates, features or benefits that impact user experience.

Qualifications:

Education: BS/BA in a relevant field
Knowledge and experience with HTML and content management tools preferred
2-3 years previous experience (preferably in a marketing role)
Strong analytical skills with experience in campaign reporting and A/B testing.
Curious and enthusiastic, with high attention to detail and strong follow through. Must be a self-starter, proactive, and flexible.
Highly organized, with the ability to manage multiple tasks involving internal and external partners.
Excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management.
Experience using third party email applications or a desire to learn CRM tools.
Experience working cross-functionally in a fast-paced environment.
Experience using web analytics tools (Adobe Analytics, Google Analytics) or a desire to learn this tool

About the Company

Randstad North America, Inc. is a wholly-owned subsidiary of Randstad N.V., the world's largest HR services provider. Driven to become the world's most valued 'working life partner', supporting as many people as possible in realizing their true potential throughout their working life, we provide companies with the high quality, diverse, and agile workforces they need while helping people get rewarding jobs and stay relevant in the ever-changing world of work. In 2021, Randstad had on average 39,530 corporate employees and ge... Know more