Job Specifications
About Finofo
Finofo makes global finance effortless. We help companies pay vendors, move money across borders, manage multi-entity cash, and stay compliant — all in one place.
Hundreds of fast-growing businesses already run their payments through Finofo. They move money in multiple currencies like locals, at a fraction of bank costs, and collect international payments without friction. We built deep ERP integrations, multi-entity workflows, and approval automations for finance teams that care about accuracy as much as speed.
That foundation is built. The next chapter is bigger.
Now we’re building what comes next — an AI-native Procure-to-Pay platform that understands how finance teams actually work. It collects, codes, matches, and approves invoices on autopilot. It’s the intelligent layer finance leaders have been waiting for, built to handle hundreds or thousands of invoices a month with zero manual pain.
We’ve raised over $5M from top fintech investors including Watertower Ventures, Motivate VC, and SaaS Ventures. We’re headquartered in Calgary, serving customers across Canada and the U.S.
(This role is an onsite position 5 days per week at our downtown Calgary office)
Why We’re Hiring
We’re entering the next phase of growth and need a sales leader who has been through it before, someone who knows what it takes to go from early traction to real scale.
We’re looking for a Head of Sales who understands how finance leaders buy. You’ve sold to CFOs, VPs Finance, and Controllers at companies with 50 or more employees, and you know how to navigate complex deals from the first conversation to the close.
You’ll build and lead a small team of talented AEs and BDRs, shape how we sell across North America, and bring the structure and consistency that turn momentum into growth. You’ll work directly with the founders and have the freedom to design the sales motion, recruit top performers, and set a culture built on excellence and accountability.
If you’ve done the 1 to 10 journey before and are ready to do it again with more ownership, more impact, and more upside, this is that moment.
What You’ll Do
Build, lead, and mentor a team of AEs and BDRs to hit ambitious revenue goals
Design and refine our sales motion, from outreach to close, to make it predictable and scalable
Create a coaching culture where reps learn fast, execute with confidence, and always raise the bar
Lead key deals yourself to stay close to the market and model what great looks like
Build lightweight systems for forecasting, reporting, and pipeline management that bring clarity without adding friction.
Partner with Marketing and Product to strengthen positioning, refine messaging, and align on ICP and go-to-market priorities
Recruit and onboard top sales talent who bring energy, accountability, and customer empathy
Work directly with the founders to shape pricing, sales strategy, and market expansion across Canada and the U.S.
Help build the company’s reputation as the go-to platform for finance teams who want smarter, faster AP automation
Who You Are
5+ years of experience in B2B SaaS sales, with at least 2 years in a leadership or senior IC role
Led or played a key role in taking a B2B SaaS company from early traction to meaningful scale
Deep experience selling to finance teams, with a track record of closing contracts in the mid–five-figure ACV range. You know how CFOs, Controllers, and AP leaders evaluate solutions
An exceptional coach who can build systems, set standards, and help every rep hit their potential
You bring strong organization, follow-up, and forecasting habits that keep the team sharp and aligned
You lead by example and know how to inspire performance through clarity, empathy, and accountability
You recruit exceptionally and know what excellence looks like in sales talent
Curious about how AI and automation are reshaping finance and eager to apply it in real workflows
Motivated by building something lasting, and thrive in environments where speed, ownership, and grit matter
Let's Be Honest
This is not a legacy sales org where you inherit a huge team. Finofo is building something ambitious and the pace is real. There will be pressure, messy days, and targets that challenge you. And there will also be wins that feel earned, customers who become advocates, and a product that keeps getting better because you help shape it.
This role is for someone who gets energy from building. Someone who believes in accountability, celebrates discipline, and understands that great sales cultures are built rep by rep, week by week. We are not looking for a playbook operator. We are looking for a leader who wants ownership, impact, and the chance to build a company that matters.
If you want comfort, there are easier roles out there. If you want to do the best work of your career and build something lasting with us, you will fit here.
What We Offer
Competitive compensation with meaningful equity and a chance to help shape a company
About the Company
Finofo makes global finance effortless. We help fast-moving finance teams pay vendors, move money across borders, manage cash, and stay compliant — all in one platform. No more siloed tools, scattered approvals, or late-night spreadsheets. With Finofo, you get: Lightning-fast bill imports and approvals Bulk payments across currencies and countries Live sync with your ERP and bank accounts Audit-ready workflows and real-time visibility Built for finance teams that move fast, scale globally, and hate inefficiency.
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