Job Specifications
The NFL’s Social & Influencer Marketing team is going global – with a newly added role focused on social, content and influencer operations in Europe, Middle East, Africa and Australia. This role will sit at the center of the NFL social team and plays a key role in building and expanding the league’s social footprint on a global scale. With a key focus on operations outside the United States, this role will be pivotal to fan development across Europe, the Middle East, Africa and Australia while constantly pushing the NFL into new markets on year-round basis.
Responsibilities
Social & Content Marketing
Primary point of contact for NFL’s international social media presence primarily across Europe (except Spain) along with the expansion/launch of new social channels in emerging global markets. This role will also support social and content operations in the Middle East, Africa, and Australia
Act as the day-to-day lead for global/regional social agencies and collaborators, ensuring seamless execution, cultural relevance, and creative consistency
Work directly with market-specific social teams and agency partners to support day-to-day social-focused operations and always-on strategies
Constantly evaluate the NFL’s always-on social strategy on a market-by-market basis, including leading the adoption of new/emerging platforms when appropriate
Inform and help develop global social account architecture
Inform programming strategies for global handles – “local” vs. “global” channel output
Responsible for developing social best practices for key international markets as platforms and channels continue to evolve
Support local content operations around International Series Games throughout Europe and other priority regions
Collaborate with US-based Content Marketing team on development of all localized creative and productions
Create new opportunities for expanded social-focused activation around the NFL’s biggest events, inclusive of Super Bowl, Draft, international games and more
Develop new global social monetization strategies leading to new sponsored/branded content opportunities for international markets on year-round basis
May oversee a small international social or content team as operations scale across EMEA
Develop efficient ways for local content creation to work cohesively with global content generated via NFL social lab
Ensure security standards and brand understanding are well informed and maintained for all relevant markets
Maintain awareness of local cultural nuances, content sensitivities, and legal requirements across markets to ensure content is locally compliant and appropriate
Stay abreast of platform trends and best practices across both global and region-specific platforms
Help define and track KPIs for international social and influencer efforts, including fan growth, engagement, regional reach, and creator ROI
Creator & Influencer Marketing
Lead the strategic implementation and help to shape development of the region’s always-on creator and influencer programs while ensuring markets continue to have a well-balanced program within key verticals such as Fashion, Music, and Gaming
Drive global influencer / creator initiatives within the market – inclusive of events such as Creator Flag Games, notable musical performances, etc
Identify and build direct relationships with culturally relevant creators & influencers that support regional fan development goals and priorities
Support market-specific teams primarily in the UK on creator and influencer execution across activations, events, and content
Lead marketing implementation around key tentpole moments and/or key initiatives which involve globally relevant talent (i.e. Super Bowl Halftime Show)
Additional:
Support global social agencies with their always-on approach; help drive efficient strategies for emerging global markets while improving/maximizing new ways of working on global scale
Work alongside NFL’s Social Analytics team to analyze and implement change from data-driven learnings on a global scale
Required Qualifications
8-10+ years of experience in a sports-related field
Prior experience managing social content on behalf of a major sports property
Extensive familiarity with the sports landscape outside the US
Comprehensive understanding and experience working with influencers, creators and talent
Ability to work well under tight deadlines and thrive in the "always-on", 24/7 NFL news cycle
Strong eye for social-friendly content, with ability to understand what will perform well
Comprehensive knowledge of the NFL, all 32 teams, and players across the league
Expert-level understanding of current and emerging social platforms
Strong writing, editing, and storytelling skills across digital platforms
Demonstrated ability to manage multiple projects simultaneously
Comfort working cross-functionally with internal teams and external partners
Preferred Qualifications
Bachelor’s degree in communications, media, marketing, sports management, or a
About the Company
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts. Headquartered in New York City, the NFL expands across the...
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