Job Specifications
Role: Retail Marketing Director
Location: Remote
Full Time
We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring
The Retail Marketing Director leads all national marketing efforts that drive traffic, awareness, and revenue across the Liberty dispensaries. This role oversees integrated marketing campaigns, digital and traditional media strategy, new-store launch communications, and market specific programming that elevates the Liberty brand. You’ll be the connector between Holistic’s retail teams, operations, and compliance to ensure every initiative is insight-driven and built to perform.
Your Impact
Develop and execute the annual marketing strategy to drive awareness, traffic, and conversion across the retail footprint.
Lead digital and traditional media strategy across SEO, SEM, programmatic display, and OOH.
Partner closely with Retail Operations and Brand Marketing to align promotional calendars and product priorities.
Oversee the development and creative execution of national omnichannel campaigns for key retail moments (4/20, holidays, new store openings, etc.).
Collaborate with the SVP of Marketing on budget planning, forecasting, and optimizing spend efficiency.
Manage external creative partners and lead the Retail Marketing Coordinator to support national retail initiatives.
Your Strengths
Leading and inspiring others with clear communication and thoughtful decision-making.
Creating compelling messaging and content, and amplifying it effectively across channels.
Operating with accountability, initiative, and a solutions-oriented approach.
Building partnerships across teams and navigating complex, fast-moving environments.
Managing multiple projects at once while maintaining accuracy and attention to detail.
If we are EMPATHETIC, HONORABLE & ACCOUNTABLE
And we grow ourselves and business with GRIT then we will be
CHAMPIONS OF CANNABIS
Why Join Us
Holistic Industries offers a comprehensive benefits package, including competitive base pay, a monthly bonus program, and medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).
About the Company
Holistic Industries started with a simple goal: cultivate top-quality cannabis that’s accessible to people. Through empathy, honorability, accountability, and grit, we have grown to become one of the largest privately held and respected cannabis companies in the nation. We set new industry standards by creating trusted products, fostering career growth, and strengthening communities. We are, and always will be, Champions of the Plant. ---- In our Liberty dispensaries around the country, we champion cannabis, the culture, and...
Know more